"30 Years Frozen: 3 Brothers Regret" Achieves Global Success with Over 126 Million Views

The vertical short film '30 Years Frozen: 3 Brothers Regret' has made a significant impact by achieving global #1 on NetShort with over 126 million views within the first three days of its release. This success highlights the effectiveness of a lean, high-impact production approach in Los Angeles, challenging the notion that rising costs make the city less viable for indie filmmakers. The project, produced by Rion Ezra, George Bladon, and Maximilian Seed, was completed in just eight days and under budget, demonstrating that with careful planning and creative execution, high-quality content can be produced efficiently.

Directed by Mengfang Yang and cinematographed by Ziggy Jaz van Koeverden, the film combines digital-native pacing with indie-film integrity, exploring themes of time, regret, and family in a format optimized for vertical viewing. Featuring a mix of digital-native performers and classically trained actors, including Tiffany Alvord, the film's emotional depth and stylistic approach have resonated widely, suggesting a new direction for short-form content. Producer Rion Ezra's comment, 'The vertical space is finally ready for real cinema — stories with substance, risk, and style,' underscores the project's ambition to elevate the medium.

This achievement not only marks a milestone for the team behind '30 Years Frozen: 3 Brothers Regret' but also signals a promising future for vertical filmmaking, with Los Angeles at its creative core. The film's success demonstrates the viability of producing culturally relevant and visually rich content on an indie scale, potentially inspiring a new wave of filmmakers to explore the possibilities of vertical storytelling.