The News Marketing Blog
Blog posts and useful information from the Newsworthy team and our contributors to help you on your journey to becoming a better News Marketer.
How AI Can Help Save Journalism
AI is not the cause of journalism’s decline but a potential solution. By automating tasks, enhancing distribution, and enabling innovative storytelling, AI empowers independent journalists and revives local news. Tools like AI-driven transcription and multilingual content adaptation bridge resource gaps, ensuring broader access to quality reporting. Used responsibly, AI can revitalize journalism, reconnecting communities with critical news and supporting independent voices.
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Mark M. Willaman
Measuring Press Release Success: Why Website Traffic and Placements Aren’t Enough
In a digital landscape where user behavior has fundamentally shifted, traditional metrics like website traffic and press release placements no longer tell the full story. Inspired by Rand Fishkin’s insights, this post explores why these vanity metrics fail to measure real impact—and what to focus on instead. From declining search traffic to duplicate content penalties and the rise of zero-click content, the rules have changed. Discover why impressions, views, and engagement are the new gold standards for press release success, and how adaptive strategies like NewsRamp.com are leading the way by delivering content in formats that resonate across platforms. It’s time to stop chasing vanity metrics and start creating meaningful connections.
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Mark M. Willaman
The PR vs Marketing Mindset: Two Perspectives on Press Releases. And Why Collaboration is Key.
In my journey alongside my business partner, David McInnis, we've navigated the dynamic worlds of PR and marketing, overseeing thousands of press releases. Through this experience, we've identified some intriguing differences in how these two departments approach press releases.
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Mark M. Willaman
The Press Release Comeback? Adapting to AI and Changes in SEO, Search Algorithms and Evolving Media Habits
In response to evolving SEO algorithms, shifting media consumption habits, and the rise of AI-generated content, press releases need to adapt by diversifying formats and leveraging new distribution channels. By transforming press releases into engaging, multi-platform content and focusing on targeted delivery, marketers can restore the value of press releases as powerful tools for content amplification and visibility.
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Mark M. Willaman
Engagement, Not Clicks is What Matters for Your Content
In the evolving landscape of content marketing, the emphasis is shifting from generating clicks to fostering genuine engagement. This blog post explores three key trends driving this change. It also offers practical strategies for adapting your content marketing to thrive in this new environment, ensuring that your efforts lead to deeper connections and sustained visibility.
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Mark M. Willaman
Rethinking Press Release Metrics: Beyond the Illusion of "Reach"
This article challenges the conventional measurement of press release effectiveness, emphasizing engagement over reach. It explores the true value of press releases as a direct-to-buyer marketing tactic and advocates for a shift toward news marketing and engagement metrics.
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Mark M. Willaman
AI in Writing and Journalism: An Ally, Not a Foe
Exploring the symbiotic relationship between AI and the realms of writing and journalism reveals a landscape of innovation and collaboration. Despite concerns about job displacement and misinformation, AI emerges as a powerful ally rather than a foe. By understanding its limitations, harnessing its capabilities for collaboration, content generation, and enhancing creativity, writers and journalists can unlock new horizons of productivity and storytelling. Far from threatening the essence of these professions, AI amplifies their potential, ushering in a new era of efficiency and creativity.
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Mark M. Willaman
Making Your Press Release Evergreen: Seven Strategies for Lasting Impact
Creating an evergreen press release transcends time; it's about embedding your message in timeless values and universal themes that resonate well beyond its publication date. This strategic approach ensures your news remains fresh and relevant, offering sustained visibility in an ever-changing digital landscape.
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David McInnis
Navigating the Shift: Legacy Media Layoffs, the Rise of Alternative Media and Opportunities for SMB Media Coverage
The U.S. media landscape is experiencing significant upheaval, with legacy media facing financial challenges and workforce reductions. Despite this turmoil within mainstream media, there's a burgeoning growth in alternative or independent media platforms. This article delves into the decline of traditional media, the growth of alternative media, and opportunities for small and medium-sized businesses (SMBs) seeking media coverage.
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Mark M. Willaman
The Two-Pronged Marketing Approach in the Web3 Era: Category Expansion and Brand Differentiation
Sometimes marketers must run two parallel marketing campaigns. One that grows the product category and a separate promotional campaign that captures market share in the product category.
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Mark M. Willaman
The Benefits of Including Your Google Business Profile in Press Releases
Adding your Google Business Profile map to press releases adds an interactive and visual element to the release, paving the way for improved audience engagement.
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Mark M. Willaman
Uncovering the Hidden Power of B2B Influence: Why Size Doesn't Matter
Let's do the math. You may have a lot more influence than you ever imagined.
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David McInnis
Anatomy of an Online Press Release
“PR is no longer just about media outreach. You now have the opportunity to drive a message directly to your customer. Everything you write should be focused on meeting the needs of your customer. Don’t worry so much about writing for the media. A good journalist will be able to pick up and follow these threads.” —David McInnis, founder of Newsworthy.ai (and PRWeb) in his article, Write the Perfect Press Release.
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Mark M. Willaman
Overcoming Key Press Release Challenges: Effective Strategies for Companies
Let’s dive into the world of press releases and newswires, exploring the challenges companies often face. For starters, writing an effective press release can be quite a daunting task. The cost of distributing these press releases over newswires can be quite steep. There’s no guarantee of coverage, leaving companies with limited exposure. And to top it off, it’s difficult to determine how many people actually read the release, or if the release drives significant traffic to a company’s website.
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Mark M. Willaman
You’ve Distributed A Press Release. What’s Else Can You Do To Promote It?
You spent hours (minutes if you used Newsworthy's AI tools) writing your press release and getting approvals from company stakeholders. The press release is very good and you can’t wait to share your news with the world. So you distribute the release over a newswire, like Newsworthy.ai, where it gets distributed to hundreds of websites, shows up on Google News, etc., etc. What else can you do to promote the news within your industry?
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Mark M. Willaman
Is Becoming a B2B Influencer Worth it?
Influencer marketing works, which explains its exploding growth, growing to 16.4 billion in 2022. Businesses are making $5.2 ROI for every $1 spent on influencer marketing. There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016 (1).
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Mark M. Willaman
Write the Perfect Press Release
The value of press release distribution has shifted from a media outreach tool to a direct-to-consumer communication strategy. PR should be focused on meeting the needs of the customer, not just writing for the media. Writing to personas is the best way to get engagement. You can group personas into 4 macro personas: Methodical, Competitive, Spontaneous, and Humanistic. You can reach each persona by answering one question, specific to the target persona.
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David McInnis
Was This Press Release Written by AI?
AI is well-suited for creating press releases because there is less risk of bias, as press releases mostly contain undisputed factual information about events or other company announcements. Additionally, there's less risk of the content being identified as AI-generated, which can be problematic in contexts like academic essays or SEO-sensitive content for companies, where plagiarism or spam-like content are issues.
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Mark M. Willaman