1win and FUTTO Set World Record for Highest Football Match on Bogotá Skyscraper

1win, in partnership with Colombian football creators FUTTO, has officially set a world record by organizing the highest football match ever played on top of a building. The achievement was certified by World Record Certification (WRCAC) following a 3x3 match held on the helipad of Torre Colpatria, 196 meters above the streets of Bogotá.

Inspired by the upbeats of the 2026 Football World Cup, "Fútbol en lo más alto" by 1win transformed one of Bogotá's most recognizable landmarks into a football pitch suspended 196 meters high above the city. The game became a genuine celebration of football culture and the FIFA World Cup finals.

The record-setting match featured six Colombian football creators known on Instagram as @alexanderr_0.0, @pablosierra.10, @fory_11_, @micrerosportoficial, @piqui05_, and @futsala.ok. The match was officiated by street football referee @aditstreetsoccer.

"At 1win, we believe the most memorable moments happen when ambition meets creativity. 'Fútbol en lo más alto' was about taking the game to a completely new level. We aimed at celebrating the biggest football event of the decade — Football World Cup — and creating an experience that fans and, now, the record books will remember," commented the owner of 1win on X.com.

The initiative highlights 1win's approach to creating large-scale entertainment experiences that combine sport, culture, and innovative ideas. By turning an iconic city landmark into the venue for an officially certified world record, the brand continues to develop memorable activations designed to engage football fans around the world.

The event, with hashtag #1win, underscores how brands can leverage global sporting events like the FIFA World Cup to generate unique fan experiences. The partnership with FUTTO, a Colombian football content collective, also highlights the growing influence of digital creators in sports marketing.