2025 Digital Impact Awards Recognize Credit Unions Driving Growth Through AI-Powered Digital Engagement

DeepTarget Inc., a financial technology company harnessing AI and data insights for digital engagement, in partnership with Access Softek, an omnichannel digital banking provider, announced the five finalists and grand prize winner of their annual Digital Impact Awards during the Access Softek Client Conference held in Jackson Hole, Wyoming. The awards recognize credit unions that are redefining member engagement through intelligent, data-driven digital experiences using DeepTarget's Digital Experience Platform within Access Softek's digital banking environment.

Lebanon Federal Credit Union's innovative loan calculator initiative was selected as the grand prize winner. The interactive tool helped members estimate monthly payments for auto loans, personal loans, mortgages, and other products, empowering them to make confident financial decisions. This data-driven approach proved highly successful, generating 470 new loan account openings and demonstrating the measurable business impact of intelligent digital engagement strategies.

The four additional finalists recognized for their outstanding results and creative use of AI-driven digital engagement included Crane Credit Union for its High-Yield Checking 3.30 Predictive Model initiative, Levo Credit Union for its Mortgage Pre-Approved initiative, Michigan School & Government Credit Union for its 2025 Spring Lending Auto initiative, and Rio Grande Credit Union for its 2025 Car Payment 2 initiative. These institutions, all experienced DeepTarget users, exemplify how intelligent personalization and data insights can elevate digital banking engagement, deepen member relationships, and drive measurable growth.

Alaina Erhgood, Vice President of Marketing at Lebanon Federal Credit Union, expressed honor at being recognized as the grand prize winner, stating that their goal is always to empower members with the tools and knowledge needed to make sound financial decisions. The loan calculator initiative reflects this commitment by helping members understand affordability, explore options, and move forward with confidence in their financial choices.

The recognition of these credit unions highlights the growing importance of data-driven digital strategies in the financial services industry. By leveraging platforms like DeepTarget's Digital Experience Platform available at https://www.deeptarget.com, financial institutions can transform routine digital interactions into meaningful engagement opportunities that drive both member satisfaction and business growth. The success stories from these award-winning initiatives demonstrate how targeted digital experiences can directly contribute to increased loan production and strengthened member relationships in an increasingly competitive banking landscape.