617 Collective Appoints Victor Martinez as Partner and Head of Capital Markets

617 Collective LLC, a New York-based acquisition platform targeting founder-led agencies in modern marketing, media, public relations, digital content, and the creator economy, has appointed Victor Martinez as Partner and Head of Capital Markets, effective immediately. Martinez will oversee the firm's capital markets strategy, strategic financing relationships, lender engagement, and corporate development as it advances plans to deploy up to $100 million across acquisition and partnership opportunities this year.

Martinez brings more than 20 years of investment banking and capital markets experience from Citi and JPMorgan, where he advised companies on financing transactions, strategic growth initiatives, public market positioning, and capital formation across technology, media, and consumer sectors. His appointment is expected to strengthen the institutional infrastructure required to execute a disciplined acquisition strategy in a fragmented and rapidly evolving sector.

In his new role, Martinez will work closely with banks, lenders, private investment firms, family offices, and strategic financial partners to support 617 Collective's acquisition pipeline and broader platform growth. The firm is building a long-term acquisition platform for founder-led businesses across influencer marketing, talent management, public relations, digital media, creative services, branded content, and creator commerce, targeting businesses with strong client relationships, specialized capabilities, durable market positions, and opportunities to benefit from shared infrastructure and strategic support.

Unlike traditional private equity-backed roll-up strategies, 617 Collective follows a long-term holding model designed to preserve founder leadership, creative independence, and brand identity while providing capital, operational resources, shared services, and strategic guidance. The firm has already begun executing this strategy through its acquisitions of Nominee and Zanahoria Azul, two founder-led agencies that reflect its focus on specialized, culturally relevant businesses across modern marketing, media, and the creator economy. These transactions exemplify 617 Collective's partnership model, which preserves founder leadership and brand identity while providing infrastructure and strategic support needed to scale.

Cynthia Monroy, Managing Partner of 617 Collective, emphasized the significance of Martinez's appointment: "Victor's appointment is an important step in the continued institutionalization of 617 Collective. His experience across global banking, capital markets, and strategic financing strengthens our ability to execute our acquisition strategy with discipline and credibility." Martinez echoed this sentiment: "617 Collective is addressing a fragmented market with a disciplined acquisition strategy and long-term ownership model. I'm excited to help build the capital markets relationships and strategic financing framework needed to support the platform's growth and acquisition pipeline."

As the creator economy and modern marketing services sector matures, founders are increasingly seeking partners that provide scale, operational support, and long-term alignment without sacrificing independence, culture, or client relationships. By combining patient capital, operational expertise, shared services, and sector-specific knowledge, 617 Collective aims to build a portfolio of category-leading businesses positioned for long-term growth.