A2Z Cust2Mate Research Reveals Major Gap Between Consumer Expectations and Supermarket Performance

June 30th, 2026 1:45 PM
By: Newsworthy Staff

A2Z Cust2Mate Solutions Corp. released a survey showing a significant disconnect between what shoppers expect from supermarkets and their actual experience, highlighting opportunities for smart cart technology to bridge this gap.

A2Z Cust2Mate Research Reveals Major Gap Between Consumer Expectations and Supermarket Performance

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has released new consumer research that reveals a substantial gap between what shoppers expect from supermarkets and the in-store experience they actually receive. The findings, based on a survey of 1,600 consumers across the United States, France and Italy, indicate that while 60% of respondents consider fast, hassle-free shopping highly important, only 36% believe supermarkets consistently deliver that experience. Similar disparities were found in areas such as pricing transparency, timely promotions and rewards, and other digitally influenced shopping expectations.

The research highlights tangible business impacts stemming from these shortcomings. According to the survey, 46% of consumers have missed eligible promotions, 45% have abandoned purchases due to unclear pricing or discounts, and 32% have left stores because of long checkout lines. These statistics underscore the financial consequences for retailers that fail to meet evolving consumer demands. The company suggests that such gaps can erode customer loyalty and drive shoppers to competitors or online alternatives.

The survey also found strong consumer interest in smart shopping carts, with nearly half of respondents indicating they would be very or extremely likely to use technology that helps track spending, locate products, receive discounts and speed checkout. This interest points to opportunities for retailers to improve customer engagement and loyalty by integrating digital solutions into the physical shopping experience. The full press release is available at https://nnw.fm/x54vY.

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) specializes in making in-store retail smarter by connecting retailers, brands, and shoppers at the Smart Cart. The company’s platform transforms everyday shopping carts into AI-powered, connected commerce platforms designed to elevate the in-store experience by making each visit seamless, personalized, and rewarding. The Smart Cart platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It also delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making. With its modular, state-of-the-art technology, Cust2Mate enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale.

This research comes at a time when physical retailers are under increasing pressure to compete with e-commerce giants that offer personalized recommendations, seamless checkout, and transparent pricing. The findings suggest that supermarkets that fail to address these expectations risk losing sales and customer loyalty. By leveraging smart cart technology, retailers can close the expectation gap, improve the shopping experience, and potentially boost their bottom line. For more information about A2Z Cust2Mate, visit their newsroom at https://nnw.fm/AZ.

The implications of this announcement are clear: consumer expectations in physical retail are being shaped by digital experiences, and retailers must adapt or risk falling behind. The survey data provides a roadmap for supermarkets to prioritize investments in technology that enhances convenience, transparency, and personalization. As the retail landscape continues to evolve, companies like A2Z Cust2Mate are positioned to help bridge the gap between what shoppers want and what stores deliver.

Source Statement

This news article relied primarily on a press release disributed by InvestorBrandNetwork (IBN). You can read the source press release here,

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