A2Z Cust2Mate Solutions Aims to Bridge Retail's In-Aisle Data Gap with Smart Cart Technology

A2Z Cust2Mate Solutions (NASDAQ: AZ) was featured in a recent article discussing its work to restore visibility into shopper behavior with smart carts. A2Z Cust2Mate CMO Yaniv Zukerman explained that while retailers have become highly proficient at tracking transactions, pricing and inventory, they have steadily lost visibility into how shoppers actually behave inside the store. Most existing systems capture only end results, such as what was purchased and when, leaving the entire in-aisle journey largely invisible. This disconnect creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations and trade-offs that shape each shopping trip.

Zukerman points to technology as a way to close that gap by turning the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, showing running totals and delivering relevant offers during the trip, smart carts can reduce friction for shoppers while giving retailers a clearer view of movement, decision-making and behavior at scale. This visibility enables retailers to design layouts, promotions and experiences based on how customers actually shop, rather than relying solely on aggregated transaction data after the fact. The full article discussing this approach is available at https://ibn.fm/e1wWz.

The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. A2Z's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.

The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. The technology represents a significant shift from traditional retail analytics that focus primarily on transaction endpoints to a more holistic understanding of the complete shopping journey. By capturing data throughout the entire in-store experience, retailers can gain unprecedented insights into customer behavior patterns, product interaction, and decision-making processes that were previously invisible to traditional tracking systems.

This approach addresses what Zukerman describes as retail's "in-aisle blind spot," where retailers have extensive data about what customers buy but limited understanding of how they arrive at those purchasing decisions. The smart cart technology creates a continuous feedback loop between shoppers and retailers, allowing for real-time adjustments and personalized experiences that mirror the sophistication of online retail analytics. The implications extend beyond marketing to include store layout optimization, inventory management, and operational efficiency improvements based on actual customer movement and interaction patterns observed through the smart cart systems.