A2Z Cust2Mate Solutions Corp. Expands Into Toy Retail With Major Israeli Smart Cart Orders

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced its expansion into the toy retail sector with purchase orders totaling 2,000 smart carts from Toys "R" Us Israel and The Red Pirate, two leading Israeli toy retail chains. The agreements are structured as 60-month contracts with a minimum value of $15 million, excluding additional retail media revenues that could be generated through the platform's advertising capabilities. Deployment of the smart carts is scheduled to begin in the third quarter of 2026, representing A2Z Cust2Mate's first entry into a new retail vertical beyond its existing deployments.

The expansion highlights the versatility of the company's smart cart platform, which enables real-time shopper engagement through personalized promotions and product recommendations while allowing customers to bypass traditional checkout lines with in-cart scanning and payment capabilities. The technology transforms routine shopping trips into engaging experiences by providing customized offers based on shopper behavior and preferences. For retailers and brands, the platform offers actionable insights into customer behavior and campaign performance through a shared advertising revenue model that monetizes the in-cart retail media space.

The smart carts feature AI-driven technology that personalizes every in-store journey while maintaining transaction integrity through multiple layers of security. The modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms, allowing retailers to upgrade their infrastructure without completely replacing their current assets. This approach helps retailers streamline operations and optimize merchandising through data-driven insights collected during the shopping experience.

The company's newsroom at https://ibn.fm/AZ provides additional information about recent developments, while the full press release detailing this expansion can be accessed at https://ibn.fm/YX5H9. The technology represents a significant step in bridging online and in-store shopping experiences through interactive technology that guides and informs customers throughout their retail journey. By entering the toy retail sector, A2Z Cust2Mate demonstrates the adaptability of its platform across different retail environments and customer demographics.

The agreements with Toys "R" Us Israel and The Red Pirate represent a strategic move into a market segment known for high customer engagement and frequent purchasing patterns, particularly around seasonal events and gift-giving occasions. The smart cart technology's ability to deliver personalized promotions and recommendations could prove particularly valuable in toy retail, where purchase decisions often involve consideration of age-appropriateness, educational value, and current trends. The platform's retail media monetization capabilities provide an additional revenue stream for retailers while offering brands targeted advertising opportunities directly at the point of purchase.