A2Z Cust2Mate Solutions Corp. Launches Retail Media Division to Monetize In-Store Smart Cart Platform

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced the launch of a dedicated Retail Media Division, marking a strategic expansion of the company's smart retail technology platform into in-store media and data-driven monetization. The new division is supported by expanded development, analytics, sales, and product teams and strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations. As retail media emerges as one of the fastest-growing segments in global advertising, driven by demand for first-party data and closed-loop measurement, A2Z Cust2Mate is positioning its Smart Cart platform to extend retail media beyond ecommerce and into physical stores, enabling personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners.

The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.

The strategic importance of this move lies in the convergence of several key retail trends. Retail media has become a critical channel for brands seeking to reach consumers at the point of purchase, with the global market experiencing explosive growth as advertisers shift budgets toward channels offering measurable return on investment. By extending this capability into physical stores through smart cart technology, A2Z Cust2Mate addresses a significant gap in the retail media ecosystem, which has been predominantly focused on digital environments. The platform's ability to deliver personalized advertising at the precise moment of purchase decision-making represents a powerful tool for brands seeking to influence consumer behavior in real-time.

For retailers, the Retail Media Division offers a new revenue stream that leverages existing store infrastructure without requiring significant additional investment. The smart carts' data collection capabilities provide valuable insights into shopping patterns, product preferences, and customer behavior, which can be monetized through targeted advertising partnerships. This creates a win-win scenario where retailers generate additional income while brands gain access to highly engaged audiences in a measurable environment. The technology also addresses growing consumer expectations for personalized shopping experiences, bridging the gap between the convenience of online shopping and the tactile experience of physical retail.

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