A2Z Cust2Mate Solutions Launches Retail Media Division to Monetize In-Store Smart Cart Platform

A2Z Cust2Mate Solutions Corp. announced the launch of a dedicated Retail Media Division, marking a strategic expansion of the company's smart retail technology platform into in-store media and data-driven monetization. The new division is supported by expanded development, analytics, sales, and product teams and strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations. As retail media emerges as one of the fastest-growing segments in global advertising, driven by demand for first-party data and closed-loop measurement, A2Z Cust2Mate is positioning its Smart Cart platform to extend retail media beyond ecommerce and into physical stores.

The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.

The launch of the Retail Media Division enables personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. The strategic move comes as retail media continues to grow rapidly, with advertisers seeking more effective ways to reach consumers at the moment of purchase decision in physical stores.

This expansion represents a significant development in the convergence of physical retail and digital advertising technologies. By leveraging the smart cart platform's capabilities, the Retail Media Division aims to provide brands with targeted advertising opportunities directly at the point of sale, where consumer decisions are finalized. The technology allows for real-time data collection and analysis, enabling more precise marketing interventions and measurement of advertising effectiveness. For retailers, this creates an additional revenue source beyond traditional product sales, potentially improving overall store profitability while enhancing the shopping experience through personalized offers and recommendations.

The company's approach addresses the growing demand for first-party data solutions in advertising, particularly as privacy regulations and changing technology platforms make third-party data less accessible. By operating within the physical retail environment with explicit consumer interactions, the smart cart platform can generate valuable insights while maintaining appropriate privacy safeguards. This development positions A2Z Cust2Mate at the intersection of several important trends in retail and advertising, including the digitization of physical stores, the growth of retail media networks, and the increasing importance of first-party data for marketing effectiveness. Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published: http://IBN.fm/Disclaimer.