A2Z Cust2Mate Solutions Strengthens Global Sales Leadership with Key Appointments

A2Z Cust2Mate Solutions Corp., a global leader in smart retail technology, announced the appointments of Kirk Morrison as Head of Sales - Americas and Rodolphe d’Avezac as Head of Sales - Europe. This expansion of the company's global sales leadership strengthens its international commercial strategy as it scales its Smart Cart platform. Both Morrison and d’Avezac bring more than two decades of experience across retail, SaaS, and AI-powered technology markets to their new roles.

The appointments are strategically timed ahead of the company's presence at NRF 2026, where the company will showcase its innovative retail solutions. Morrison and d’Avezac will lead regional sales organizations to accelerate adoption of Cust2Mate's technology, expand retail and consumer packaged goods partnerships, and support the company's connected-store and retail media monetization strategy. This move signals A2Z Cust2Mate's commitment to aggressive global expansion and market penetration in the competitive smart retail technology sector.

The company's flagship smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology. These AI-driven smart carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences. The technology enables seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.

The modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. The appointments of Morrison and d’Avezac represent a significant investment in sales leadership that will drive the adoption of this technology across major retail markets. Their experience will be crucial in navigating the complex retail technology landscape and establishing Cust2Mate as a dominant player in the smart retail space.

For more information about the company's solutions, visit https://ibn.fm/nrTpI. The company's forward-looking statements are subject to various risks and uncertainties as detailed in their SEC filings, available at http://IBN.fm/Disclaimer. These appointments come at a critical time as the retail industry continues to evolve toward more integrated, technology-driven shopping experiences, positioning A2Z Cust2Mate to capitalize on growing demand for smart retail solutions.