A2Z Cust2Mate Strengthens Global Sales Leadership with Key Appointments

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has announced the appointments of Kirk Morrison as Head of Sales – Americas and Rodolphe d’Avezac as Head of Sales – Europe. These strategic hires are designed to strengthen the company’s international commercial strategy as it scales its Smart Cart platform globally. Both Morrison and d’Avezac bring more than two decades of experience across retail, SaaS, and AI-powered technology markets to their new roles.

The appointments signal a significant phase in the company’s growth, with the new sales leaders tasked with accelerating the adoption of Cust2Mate’s technology. Their responsibilities include expanding retail and consumer packaged goods (CPG) partnerships and supporting the company’s connected-store and retail media monetization strategy. This expansion comes ahead of the company’s planned presence at the NRF 2026 event, a major retail industry trade show. The company’s flagship smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology.

The AI-driven smart carts personalize the in-store shopping journey, enabling seamless in-cart scanning and payment to bypass traditional checkout lines. Shoppers receive real-time customized offers and product recommendations, which enhances customer experience and loyalty. For retailers, the technology helps streamline operations and optimize merchandising through data-driven insights. The carts feature multiple layers of security for accurate recognition and transaction integrity. Their modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms.

This leadership expansion is crucial for A2Z Cust2Mate as it seeks to capitalize on the growing demand for smart retail technologies. By placing seasoned executives in key regional roles, the company aims to build a stronger commercial footprint in the Americas and Europe. The move underscores the importance of localized sales strategies in the global technology market. Further information about the company is available in its newsroom at https://ibn.fm/AZ. The appointments represent a focused effort to drive commercial execution and partnership development as the retail industry continues to evolve toward more connected and data-driven experiences.