Activate Expands Active Gaming Experience to Colorado with Two New Locations

Activate, a global leader in interactive gaming experiences, is set to transform entertainment in Colorado with the grand opening of two new state-of-the-art facilities in Aurora and Westminster this winter. These locations represent a significant expansion of the company's innovative approach to gaming, which uniquely combines digital technology with physical activity.

The Aurora location, spanning 12,985 square feet at 6400-6700 S Parker Rd, will feature 13 high-tech game rooms designed to provide real-time interactive experiences. Simultaneously, the Westminster facility at The Orchard Town Center will offer cutting-edge gaming challenges, including the popular Mega Grid and Laser experiences, catering to players of all skill levels.

CEO Adam Schmidt emphasized the strategic importance of these expansions, noting that they reflect the growing demand for immersive, technology-driven entertainment. The new locations aim to create community-focused spaces that encourage active participation and social interaction through gaming.

Activate's rapid global growth is evident in its expansion to over 40 locations across North America, with additional sites planned in Dubai, the UK, Germany, Austria, Switzerland, and Scandinavia. This demonstrates the company's commitment to revolutionizing entertainment by offering experiences that promote physical activity and engagement.

The Westminster location, situated in a vibrant outdoor shopping and dining center, aligns with The Orchard Town Center's vision of creating a dynamic community hub. Marketing Director Kate Heckman highlighted the timely nature of this indoor entertainment option, particularly as cooler weather approaches.

By introducing these innovative gaming centers, Activate is not just offering entertainment but also promoting a healthier, more interactive approach to digital gaming. The facilities provide a unique environment where players can compete, track achievements, and enjoy a physically engaging experience that goes beyond traditional sedentary gaming.

As the entertainment industry continues to evolve, Activate's model represents a forward-thinking approach to gaming that addresses the growing desire for more immersive, active experiences. The Colorado expansions mark another significant milestone in the company's mission to transform how people interact with digital entertainment.