AdvantaPure Launches EcoFlex Sustainable Tubing for Pharmaceutical Applications

AdvantaPure, a division of NewAge Industries, Inc., announced the launch of EcoFlex, a new sustainable thermoplastic elastomer tubing designed to support more environmentally responsible manufacturing in biopharmaceutical and pharmaceutical applications. The formal industry introduction will take place on February 25, 2026, in Raleigh, North Carolina, in conjunction with AdvantaPure's regional industry partner and distributor, Carolina Components Group, at the International Society of Pharmaceutical Engineering's Carolina–South Atlantic Chapter event.

EcoFlex utilizes a bio-based oil in place of traditional fossil-based oil at the start of the polymer manufacturing process, resulting in a base material that delivers an approximate 25% reduction in product carbon footprint versus a traditionally manufactured TPE. The tubing is sealable and weldable, and available across a broad range of configurations, including single-use systems and additional custom designs. A robust, comprehensive validation package is available for all EcoFlex product offerings to meet the stringent requirements of regulated biopharmaceutical and pharmaceutical environments.

Mary Marcus, CEO of AdvantaPure, stated that EcoFlex represents the very first inherently sustainable product in their new AdvantaBio portfolio of environmentally conscious single-use components and assemblies. Working alongside Carolina Components Group to bring this technology to the global marketplace reflects their commitment to making a meaningful and positive impact on the industry and the world. John Cooling, CEO of Carolina Components Group, emphasized that sustainability is a top priority at their company, and they are investing significantly to expand a global portfolio of sustainable bioprocessing solutions. EcoFlex is the first product within their ecobio platform, and partnering with AdvantaPure on this launch is a natural extension of their shared commitment to innovation, sustainability, and single-use materials expertise.

The importance of this announcement lies in its potential to transform pharmaceutical manufacturing by addressing environmental concerns without compromising regulatory compliance. The approximate 25% reduction in product carbon footprint represents a substantial environmental benefit for an industry that traditionally relies on resource-intensive processes. This development matters because it demonstrates that sustainable alternatives can meet the rigorous validation requirements of biopharmaceutical applications, potentially setting a new standard for the sector. The collaboration between AdvantaPure and Carolina Components Group through platforms like AdvantaPure and their partnership with organizations such as the International Society of Pharmaceutical Engineering indicates a growing industry-wide shift toward greener practices. The implications extend beyond immediate environmental benefits to include potential regulatory advantages, cost savings from reduced carbon taxes, and enhanced corporate sustainability profiles for pharmaceutical companies adopting this technology.

NewAge Industries, Inc., the parent company of AdvantaPure, designs, manufactures, and distributes fluid transfer systems solutions for high purity pharmaceutical, biopharma, and industrial markets. The company is an ISO-9001 certified, 100% employee-owned corporation that has earned a Platinum EcoVadis Sustainability Rating and is also a Certified B Corporation. Their commitment to sustainability through initiatives like the EcoFlex launch aligns with increasing global pressure on pharmaceutical companies to reduce their environmental impact while maintaining product safety and efficacy.