AI-Powered Marketing Platform Helps Financial Institutions Generate $2.4 Billion in New Account Balances

Financial technology company DeepTarget has revealed impressive performance metrics for 2024, showcasing how artificial intelligence can dramatically enhance marketing strategies for financial institutions. By leveraging core banking data and advanced AI technologies, the company's Digital Experience Platform (DXP) generated substantial growth across multiple banking sectors.

The platform served 2.4 million digital consumers through 285 active financial institution contracts, producing 3.6 billion ad impressions. These targeted campaigns resulted in 1,013,281 qualified leads and 129,336 new account openings across various banking products.

DeepTarget's CEO Preetha Pulusani emphasized the critical nature of digital engagement in modern banking, noting that financial institutions must adopt sophisticated marketing approaches to remain competitive. The platform's performance metrics underscore this perspective, with significant financial outcomes including $19 million in estimated monthly recurring revenue.

Breaking down the platform's achievements, DeepTarget facilitated $1.3 billion in new loan balances, $1.1 billion in deposit balances, and $14.35 million in commercial account balances between April and December 2024. These figures represent a partial year of performance, suggesting substantial potential for continued growth.

The company's fully managed service enables financial institutions to implement advanced marketing strategies without overwhelming internal resources. By transforming core banking data into actionable intelligence, DeepTarget provides a sophisticated solution for institutions seeking to enhance digital customer engagement and drive measurable financial growth.

These results highlight a significant trend in financial services: the increasing importance of personalized, data-driven marketing strategies powered by artificial intelligence. As digital banking continues to evolve, technologies like DeepTarget's DXP are positioning themselves as critical tools for financial institutions seeking to remain competitive and responsive to changing customer expectations.