Alpha Modus Secures Ninth Patent, Advances AI-Driven Retail Advertising Technology

Alpha Modus Holdings Inc. has strengthened its technological capabilities in the AI-driven advertising market by securing its ninth patent, targeting the rapidly expanding retail technology sector. The newly issued patent, numbered 12,175,484 and titled "Methods for Personalized Marketing and Advertising," represents a significant advancement in real-time consumer engagement technologies.

The patent covers innovative techniques that leverage artificial intelligence to deliver personalized marketing experiences at critical decision-making moments. By utilizing information monitoring devices like video image technologies, Alpha Modus can analyze complex consumer data including demographic characteristics, sentiment, movement patterns, and eye-tracking in real-time.

This technology enables retailers to dynamically adjust marketing strategies by providing targeted advertising through various in-store channels such as kiosks, digital displays, and checkout areas. The system extends beyond physical stores, continuing personalized marketing efforts through mobile devices, online navigation, and radio platforms.

The global AI-driven retail market presents a substantial opportunity, with projections indicating a 25% compound annual growth rate over the next five years. By 2027, retail media ad sales in the United States are expected to reach $106 billion, with digital-influenced retail sales surpassing $3.8 trillion.

Alpha Modus is actively protecting its intellectual property, having initiated patent infringement lawsuits against several major retailers including Wakefern Food Corporation, The Kroger Company, and Brookshire Grocery Company. These legal actions underscore the company's commitment to maintaining its technological competitive edge.

William Alessi, CEO of Alpha Modus, emphasized the significance of the patent, stating that it demonstrates the company's dedication to innovation in artificial intelligence and revolutionizing in-store digital consumer experiences.

As retailers increasingly seek sophisticated methods to engage consumers and optimize marketing strategies, Alpha Modus's AI-driven solutions represent a critical technological advancement in the evolving retail landscape. The company's continued investment in patent development positions it as a potential leader in transforming how retailers interact with and understand consumer behavior.