Alsco Uniforms Expands NBA Presence with Houston Rockets Mop Crew Sponsorship

Alsco Uniforms, a global leader in uniform and linen services, has secured a significant partnership with the Houston Rockets, becoming the official sponsor of the team's Mop Crew for the upcoming 2024-2025 NBA season. This collaboration marks Alsco's seventh Mop Crew sponsorship in the NBA, further solidifying their presence in professional sports arenas across the United States.

The partnership will see Alsco Uniforms providing branded uniforms for all members of the Rockets' Mop Crew, as well as supplying branded mops for use during home games at the Toyota Center. This visibility offers Alsco a unique opportunity to showcase their workwear options and cleaning products in a high-profile, real-time setting.

Ben Fox, vice president of sales and marketing at Alsco Uniforms, expressed enthusiasm about the partnership, stating, "We're very excited to highlight Alsco Uniforms and our laundry services to the amazing fans of the Houston Rockets. Our branded Mop Crew uniforms and mops will provide a real-time example to businesses of why It Pays to Keep Clean® with Alsco Uniforms."

The significance of this partnership extends beyond mere branding. It underscores the growing importance of cleanliness and safety in public venues, particularly in the wake of increased health awareness in recent years. By aligning with NBA teams, Alsco Uniforms is positioning itself as a key player in maintaining hygiene standards in high-traffic, high-visibility environments.

Dawn Keen, vice president of corporate partnerships for the Houston Rockets, highlighted the broader impact of the collaboration, noting that Alsco's products will be featured not only on the court during games but throughout the arena. This expanded presence reflects Alsco's commitment to quality and service across various aspects of facility management.

The partnership also sheds light on Alsco's extensive reach in the Houston area. Beyond servicing the Toyota Center, the company provides laundry services, uniforms, linens, floor mats, first aid, and restroom supplies to numerous local businesses on a weekly basis. This local engagement demonstrates Alsco's commitment to community involvement and support of regional economic ecosystems.

As a fifth-generation family-owned business with over 135 years of history, Alsco Uniforms brings a wealth of experience to this partnership. The company's global presence, serving over 350,000 customers across 13 countries, positions it as the largest uniform company worldwide. This scale and expertise lend credibility to their role in maintaining cleanliness and safety standards in high-profile venues like NBA arenas.

The expansion of Alsco's NBA partnerships to include the Houston Rockets signifies a growing trend of specialized sponsorships in professional sports. These collaborations go beyond traditional advertising, offering tangible services that enhance the game-day experience while showcasing the sponsor's products in action. For Alsco, this strategy provides a powerful platform to demonstrate the effectiveness and necessity of their services in maintaining clean, safe environments for large crowds.

As the 2024-2025 NBA season approaches, fans attending Houston Rockets games at the Toyota Center will witness firsthand the impact of this partnership. The presence of Alsco-branded Mop Crew members and equipment serves as a visible reminder of the behind-the-scenes efforts required to maintain the high standards of cleanliness and safety expected in professional sports venues.