ALSO Launches AI Elite Partner Program to Propel Agentic AI Adoption Across Europe

ALSO is accelerating the adoption of agentic AI across Europe with the announcement of its AI Elite Partner Program, set to launch in summer 2026. The program aims to equip more than 140,000 resellers in over 30 European countries with the expertise and tools needed to turn growing AI demand into practical customer solutions. According to IDC, AI spending in Europe is expected to reach USD 144 billion by 2028, and ALSO is positioning itself as a trusted AI marketplace for the channel.

The company’s offering includes a curated catalog of agentic AI building blocks from leading vendors, combining proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity, vertical AI applications, and partner enablement into a scalable recurring-revenue platform. ALSO has already delivered more than 1,000 training sessions and trained over 30,000 participants. Full platform functionality is scheduled to go live by August 2026.

As companies move from experimenting with AI to deploying AI agents that act within business processes, four critical questions emerge: execution quality, cost control, data access, and deployment model. ALSO’s approach helps partners address these by enabling tailored solutions where sensitive tasks run locally on the customer’s device or infrastructure, while tasks requiring external AI can be routed to the cloud. This helps customers protect confidential data, manage cost, and deploy AI agents with the appropriate balance of performance, security, and control.

Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG (SIX: ALSN), stated: "Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they need to turn AI opportunities into real customer outcomes."

ALSO’s ecosystem includes more than 140,000 resellers, offering hardware, software, and IT services from over 800 vendors in over 1,680 product categories. The company is active in 31 European countries and globally via PaaS partners. The AI Elite Partner Program builds on ALSO’s existing infrastructure and training initiatives to help partners capture the emerging agentic AI opportunity.

For more information, visit ALSO or Droege Group.