American Rebel Holdings Expands Florida Distribution Through Tri-Eagle Sales Agreement

American Rebel Holdings (NASDAQ: AREB), maker of American Rebel Light Beer, announced a strategic distribution agreement with Tri-Eagle Sales, expanding the brand's footprint across North and North Central Florida, including Gainesville, Tallahassee, Ocala and surrounding markets. The partnership builds on existing momentum in the state and is designed to accelerate retail velocity, support chain placements and expand on-premise activations in 2026, with Tri-Eagle providing comprehensive coverage across a 16-county territory, managing logistics, cold-box execution and event-level activation, including at Gainesville Raceway where American Rebel Light Beer will serve as the Official Beer.

The agreement represents a significant expansion of American Rebel's distribution-first growth strategy across the United States. By leveraging Tri-Eagle's established network and expertise in the Florida market, the company aims to enhance its retail presence and consumer accessibility in a key geographic region. The partnership's focus on logistics and cold-box execution is particularly important for maintaining product quality and freshness in the competitive beer market.

American Rebel Holdings has evolved from a designer, manufacturer and marketer of branded safes and personal security products into a diversified patriotic lifestyle company with offerings in safes, concealed carry products, apparel, accessories, and beverages. With the introduction and rapid growth of American Rebel Light Beer—positioned as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer—the Company continues to execute its distribution-first growth strategy. The brand leverages its position as "America's Patriotic Brand" to build a scalable national platform across multiple consumer categories.

The strategic importance of this distribution agreement extends beyond immediate market expansion. By securing comprehensive coverage across a 16-county territory, American Rebel establishes a stronger foundation for future growth in Florida and potentially serves as a model for similar partnerships in other regions. The inclusion of event-level activation at venues like Gainesville Raceway provides valuable brand exposure and consumer engagement opportunities that traditional retail channels alone cannot offer.

This expansion comes as American Rebel continues to build its national platform, with the company's broader strategy focusing on leveraging its patriotic brand identity across multiple product categories. The distribution agreement with Tri-Eagle Sales represents a concrete step in executing this strategy, providing the infrastructure needed to support increased retail velocity and consumer access in strategically important Florida markets. More information about the company can be found at https://www.americanrebel.com and https://www.americanrebelbeer.com.