AND Digital Appoints Former Salesforce Executive as Chief AI Officer to Drive Enterprise AI Transformation

AND Digital has appointed Kenn van Hauen as Chief AI Officer to lead the technology consultancy's AI, Automation, and Intelligent Systems Practice Area while overseeing expertise development across all strategic disciplines. Van Hauen brings extensive experience from previous leadership roles at Capgemini, Salesforce, and PA Consulting, where he specialized in delivering transformational change across diverse industries. His appointment comes at a pivotal moment in artificial intelligence adoption as organizations seek to move beyond pilot programs to build intelligent systems that deliver sustainable, measurable impact.

In his dual role, van Hauen will drive AND Digital's Practice Areas model, the company's approach to building deep, differentiated expertise across strategic capabilities. He will ensure these practices align with market opportunities and client needs while championing the development of next-generation skills, accelerators, and intellectual property. This strategic focus enables AND Digital's clubs to deliver exceptional client outcomes by connecting technology to customer value and building sustainable AI economics. Prior to joining AND Digital, van Hauen served as Vice President, Head of Industries for Professional Services EMEA at Salesforce, where he led complex change and large-scale transformation programs.

Van Hauen emphasized the critical inflection point in AI adoption, stating that the experimentation phase is ending and organizations now require deep expertise in implementation, cost optimization, and building contextual infrastructure that makes AI systems useful at enterprise scale. His role focuses on ensuring AND Digital leads through technical excellence across all practice areas, with AI serving as the catalyst for transformation. The companies that will succeed are those with the discipline to create orchestration infrastructure that makes these systems work effectively at scale, rather than those simply running the most pilot programs.

Paramjit Uppal, CEO and Founder of AND Digital, described van Hauen's appointment as representing the company's commitment to leading through expertise. Uppal highlighted van Hauen's unique combination of strategic vision and delivery credibility, proven across both consulting and technology leadership roles, making him ideal for ensuring the company stays ahead of technological change rather than merely keeping pace. This appointment supports AND Digital's international growth strategy and differentiation through expertise, helping clients build the digital and AI capabilities needed for sustainable competitive advantage. The company continues to scale globally since its founding in 2014, working with organizations such as those mentioned on their website at https://www.and.digital.

The appointment underscores the growing importance of specialized AI leadership in consulting organizations as businesses seek guidance in navigating the complex landscape of artificial intelligence implementation. Van Hauen's expertise in initiatives that enhance customer experience, unlock operational efficiencies, and strengthen corporate decision-making positions AND Digital to address the evolving needs of enterprises looking to leverage AI for meaningful business transformation. This move reflects the industry's shift from theoretical AI exploration to practical, scalable implementation strategies that deliver tangible business value.