Argentine Football Association Partners with Verofax to Launch AI-Powered Fan Engagement Platform

The Argentine Football Association (AFA), reigning FIFA World Cup champions, has teamed with Verofax, its exclusive agentic AI partner, to launch Vamos Argentina, an AI-powered fan experience platform designed to transform Argentina's 900+ million fans into micro-influencers while promoting brands at a fraction of traditional influencer and social marketing costs. Unveiled at a launch event in Miami, Vamos Argentina introduces a unique Digital Media category that lets fans create branded experiences with secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes, and instantly post them to their preferred social platforms.

Vamos Argentina unlocks a new brand sponsorship channel as well, giving brands the ability to reach 4 billion sports followers not through advertising, but through GenAI-driven fan experiences featuring brands and products, powered by AFA's passionate fan pool and Verofax's unique agentic AI technology. Through Vamos Argentina, fans are incentivized to create AI-driven experiences with selfies, official players, videos and memorabilia, with each post integrating brand assets while the platform ensures compliance, brand safety and consistent sponsor visibility across millions of posts.

Leandro Petersen, Chief Marketing Officer of AFA, said the partnership with Verofax opens a new chapter for AFA, describing Vamos Argentina as a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth. He noted it creates a powerful sponsorship channel, providing brands with a measurable Return on Ad Spend and a repeatable, scalable way to engage with the global AFA fan base. Wassim Merheby, CEO of Verofax, added that AFA is pioneering official GenAI experiences as a new channel for brand sponsors, delivering authentic AI-powered experiences featuring sponsors' brands at a fraction of the cost of traditional approaches.

Live demos at the launch event showcased how fans can become micro-influencers in seconds, with a single photo enabling the AI to create immersive moments featuring real players, official kits, AFA backdrops, and branded product placements ready for instant sharing. Each post carries sponsor branding, amplifying authentic fan-driven content across social networks. Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing. Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement.

With limited sponsorship slots available, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign to activate fans worldwide. To learn more about sponsoring AFA's AI-powered fan experiences featuring brands and products, visit https://afa.verofax.com. With over 100 million AFA followers, 250-500 million match viewers and 900 million combined player followers, Vamos Argentina offers unprecedented reach and engagement opportunities ahead of World Cup 2026.