Ascent Hospitality Management Promotes Natalie Hansen to Vice President of Franchise Sales

Ascent Hospitality Management, franchisor to leading family dining brands Huddle House and Perkins American Food Co., recently announced the promotion of Natalie Hansen to Vice President of Franchise Sales. Previously serving as Senior Director of Development, Hansen has been instrumental in spearheading franchise growth across both brands since joining Ascent in April 2021, bringing 25 years of franchising experience to her role.

Hansen has closed over 125 signed deals, solidifying Perkins and Huddle House's presence across the United States and Canada. Notable achievements include securing the largest deal in Huddle House history - a 20-unit franchise deal in Texas - and bringing Perkins Griddle and Go to the new Canadian province, Alberta. This expansion demonstrates the strategic importance of experienced leadership in driving brand growth and market penetration.

Peter Ortiz, Chief Development Officer for Ascent Hospitality Management, emphasized Hansen's contributions, stating that her advancement spotlights her dedication to developing exceptional brands that attract consumers and franchise partners. The company is eager for her to explore new opportunities to expand the franchise network and strengthen brand presence in the Family, Fast Casual, and Non-traditional dining sectors.

Hansen's extensive background includes two decades with REGO Restaurants, parent company of Quiznos and Taco Del Mar, where she served in various franchise leadership roles. Her unique perspective comes from having owned and operated a Quiznos in Greenwood Village, CO, giving her deep understanding of both franchisor and franchisee perspectives. This dual experience is crucial for developing supportive franchising programs that benefit both the company and its partners.

Since joining Ascent, Hansen has revitalized the franchising program through innovative marketing strategies, lead generation campaigns, and advanced technology systems designed to support franchise partners in building successful and lasting businesses. Her promotion signals Ascent's commitment to strategic growth and the importance of experienced leadership in the competitive restaurant franchise sector. For more information about franchising opportunities, visit https://www.ascenthm.com.