Atlanta Nonprofit Aims for Kickball World Record to Combat Human Trafficking

Men Opposing Sex Trafficking (MOST) is attempting to break the Guinness World Record for the longest marathon kickball game, targeting the 51-hour mark set in 2011, as part of their ongoing efforts to raise awareness about human trafficking. This marks the nonprofit's third world record attempt following their 121-hour marathon softball and basketball games achieved within the past year.

For the first time, 13 women will join 27 men to form the 40 competitors volunteering for the event at Landmark Christian School in Fairburn, Georgia, with 25 of the men having participated in previous record-breaking attempts. Bruce Deel, CEO and founder of MOST, noted that while the kickball record is less than half the length of their previous achievements, weather conditions particularly heat will present new challenges. The game is scheduled to begin at 8 a.m. on August 29 and conclude at noon on August 31, requiring players to remain on the field throughout, only stepping out for five-minute bathroom breaks every two hours.

According to Deel, these physical challenges have significantly increased public engagement, raising over $800,000 to support MOST's core mission of combating sex trafficking. The organization has evolved from primarily awareness-focused activities to employing two analysts for locating trafficking activity and maintaining an interdiction team of 11 men with military or law enforcement backgrounds who assist local authorities with sting operations nationwide.

The event will be streamed live on WeAreMost.org with continuous coverage, and admission is free for public attendance throughout the three-day event. Guinness World Records certification requires a maximum of 26 players per team with ten defenders on the field at all times; MOST will field 20 players per squad using shift rotations to accommodate rest periods.

This initiative demonstrates how unconventional methods can effectively draw attention to critical social issues, with MOST leveraging athletic endurance challenges to educate the public about human trafficking while funding practical intervention efforts.