Auddia Launches Discovr Radio Activation at SXSW 2026 to Connect Artists with Industry Professionals

Auddia Inc. (NASDAQ: AUUD) announced its official brand activation for Discovr Radio at the 2026 South by Southwest Conference and Festivals, bringing AI-powered radio promotion directly to artists and music industry professionals. The company will host six Discovr Radio Demo Listening Events where artist attendees can play demos of their music for producers, A&R representatives, artists, and publishers, facilitating real-time feedback and industry connections. Each event accommodates 150 to 200 people, with reservations open to any SXSW attendee and the more than 1,000 showcasing artists.

Theo Romeo, Chief Marketing Officer of Auddia, stated that these events align with Discovr Radio's mission to help artists promote their music while obtaining meaningful metrics and feedback from real listeners. Beyond the demo sessions, Auddia will maintain an active presence at the SXSW Artists Lounge with a dedicated booth for meeting independent artists, managers, and label representatives. Throughout the week, the company's street team will network across official showcases, panels, and industry gatherings to introduce Discovr Radio to emerging talent and music industry stakeholders.

This activation follows Discovr Radio's successful minimum viable product rollout within the faidr app, where early campaigns demonstrated strong listener engagement and interaction beyond passive stream listening. By showcasing the technology in a live festival environment, Auddia aims to accelerate artist onboarding and expand awareness of its music promotion engine. Initial marketing efforts resulted in over 5,000 music submissions between the January launch and March 5, 2026, indicating significant artist interest in the platform.

Jeff Thramann, CEO of Auddia, emphasized the company's mission to align listeners, artists, and the radio ecosystem through intelligent, data-driven discovery. SXSW provides the ideal stage to connect directly with the creative community and demonstrate how Discovr Radio delivers both guaranteed exposure and transparent performance insights. Artists and industry professionals attending SXSW 2026 can attend scheduled Demo Listening Events or visit the Discovr Radio booth in the Artists Lounge to learn about participating in upcoming campaigns.

SXSW attendees can view the complete schedule of Discovr Radio sponsored events at https://schedule.sxsw.com/search/event/?q=demo+listening&t=event. Additional information about Discovr Radio is available at https://www.discovrradio.com. The activation represents a strategic move to bridge the gap between emerging artists and established industry channels through technology-driven solutions that provide measurable outcomes and direct access to decision-makers in the music business.