Auddia's Discovr Radio MVP Exceeds Expectations with High Artist Engagement in First 30 Days

Auddia Inc. announced initial performance results from the first 30 days of Discovr Radio's MVP offering, revealing engagement levels that significantly exceeded the company's original projections. Following the official launch on January 20, 2026, the limited MVP phase was designed to measure listener engagement, validate performance metrics, and refine campaign optimization tools. The results demonstrate that listeners are not only streaming Discovr-powered tracks but actively engaging with artists beyond passive listening.

During the first 30 days, a select group of live tracks generated engagement that surpassed expectations across multiple metrics. Averaged across participating artists, the MVP results delivered more than 500 plays per artist per month and more than 20 external link clicks per artist. Among the early adopter group consisting of the first 15 artists to join the Discovr Radio platform, faidr listeners provided 491 profile views and 319 outbound link clicks. The average clickthrough rate for any Discovr artist's profile reached 60%, exceeding the company's phase 1 goal for profile clickthrough of approximately 20%.

Theo Romeo, Chief Marketing Officer of Auddia, stated that these early MVP results validate the company's belief that Discovr Radio can drive meaningful, measurable engagement for artists within a streaming radio environment. Romeo emphasized that the depth of interaction is particularly encouraging, with listeners exploring artist profiles and clicking through to external destinations at rates that exceeded initial expectations. Discovr Radio integrates directly into the faidr listening experience, inserting artist tracks into AM/FM streaming feeds during traditional ad slots while preserving a seamless user experience.

The MVP phase was structured to test both guaranteed play delivery and downstream engagement actions such as likes, profile visits, and outbound clicks. Discovr Radio is monetized by artists paying a subscription to guarantee their music is heard by listeners of mainstream radio stations. The company believes early metrics support the value artists and labels expect to receive through their Discovr Radio subscription. Artist profile views by faidr listeners are currently running at three times original expectations, indicating strong listener interest in discovering new artists through the platform.

Auddia plans to continue refining its AI-driven placement capabilities, reporting tools, and artist onboarding processes as it transitions from MVP validation to broader commercial expansion. As faidr's user base grows, Discovr Radio is designed to scale accordingly. The company's proprietary AI platform for audio identification and classification aims to reinvent how consumers engage with audio content while providing artists and labels with new promotional opportunities. Additional information about the company is available at https://www.auddia.com, and investors can find more details through the SEC website at https://www.sec.gov.