Automotive Designer Don Herner Seeks to Revolutionize Model Car Industry with Innovative Concepts
April 15th, 2025 7:00 AM
By: Newsworthy Staff
Veteran automotive designer Don Herner is launching a new model car company that challenges traditional design paradigms, drawing from his extensive experience with iconic vehicles and aiming to reinvigorate automotive artistry through bold, nontraditional creations.

Automotive designer Don Herner is setting out to transform the model car industry with an ambitious vision that promises to challenge long-established design conventions. With three decades of experience in automotive design, including significant contributions to notable vehicles like the Acura Integra and Honda Ridgeline, Herner is poised to bring his innovative approach to collectors and automotive enthusiasts.
During a recent appearance on FOX 5 San Diego's The Localist SD, Herner revealed his plans to launch a model car company that goes beyond traditional design boundaries. His approach centers on creating wildly imaginative and boundary-pushing concept models that reimagine automotive aesthetics and engineering.
Herner's extensive background in automotive design provides a unique foundation for his new venture. His previous work on mainstream vehicles demonstrates a deep understanding of automotive design principles, which he now intends to subvert and reimagine through his model car company.
The initiative represents more than just a new product line; it signals a potential renaissance in how automotive design is perceived and appreciated. By focusing on bold, nontraditional creations, Herner aims to reignite interest in automotive artistry and design innovation among collectors and enthusiasts.
This approach could have broader implications for the automotive design industry, potentially inspiring established manufacturers and independent designers to think more creatively about vehicle aesthetics and conceptual design. Herner's models may serve as provocative statements that challenge conventional design thinking and push the boundaries of what is considered possible in automotive design.
As a Marquis Who's Who listee, Herner brings significant credibility to his endeavor, suggesting that his innovative approach is grounded in substantial professional expertise. His commitment to reviving automotive artistry through imaginative model designs represents a potentially significant contribution to the automotive design landscape.
Source Statement
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