Bardahl Partners with Intershop to Consolidate Global B2B Commerce Operations

Bardahl has chosen Intershop Communications AG to power its new global B2B commerce platform, replacing multiple e-commerce systems that evolved independently across its subsidiaries. The international industrial group will consolidate these fragmented systems to standardize processes, strengthen governance, and support long-term international growth. The new commerce platform will be embedded in Bardahl's ERP-centered IT landscape, ensuring product and commercial data remain managed within core enterprise systems while enabling seamless digital commerce processes.

Bardahl plans to leverage Intershop's advanced PunchOut capabilities and Customer Engagement Center to integrate efficiently with customers' procurement environments and support complex B2B sales interactions. The initiative focuses on automating ordering workflows and enabling customer-specific pricing and catalog structures across business units. Markus Dranert, CEO of Intershop, stated that this replatforming project highlights the increasing demand among industrial enterprises for powerful and scalable B2B commerce solutions that can thrive on a global stage.

Florentin Guillemin, Chief Information Officer of Bardahl, explained that with Intershop, the company is establishing a strong commerce foundation that enables more efficient operations, international process alignment, and consistent B2B customer experiences. The implementation follows a phased rollout strategy, beginning with Bardahl Industrie before expanding to additional business units including Automotive, Marine, Agro, Motorcycle and Powersports, Heavy Duty, Racing and Maintenance Solutions. This structured approach allows Bardahl to validate and refine the platform model before extending it across the broader organization.

The project is being delivered in collaboration with Intershop implementation partner Elosi, whose expertise in complex B2B environments played a key role during platform selection. Merryl Cocq, Project Manager at Elosi, noted that Bardahl's initiative combines strategic platform consolidation with operational complexity across multiple entities and markets. Together with Intershop, they are building a scalable and future-proof commerce environment that supports both standardization and business-unit flexibility. Additional information about Intershop can be found at https://www.intershop.com, and the original press release is available at https://www.newmediawire.com.