Be Water Expands Distribution Through OneLavi Partnership

Greene Concepts Inc. announced that Be Water, its American spring water brand sourced in the Blue Ridge Mountains of North Carolina, is now available for purchase on OneLavi.com. This expansion represents another step in making the brand accessible across multiple purchasing channels while maintaining focus on source stewardship and transparency. The brand was already available through select national retailers including Walmart.com, select Walmart locations, and Camping World.

Unlike much of the bottled water category where water is heavily processed after collection, Be Water begins with geology. The water originates from spring and artesian wells drawing from a naturally replenished aquifer beneath the Blue Ridge Mountains and is bottled at the source in Marion, North Carolina. Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc., emphasized that while expanding availability is important, protecting the source always comes first. The company's goal is to grow responsibly while maintaining the natural balance that defines the water itself.

The water undergoes natural filtration through ancient bedrock formed more than one billion years ago during the Grenville geologic era. Rainfall in the surrounding mountain watershed infiltrates soil and regolith before entering a network of fractures within crystalline bedrock. As water slowly travels through these narrow fractures, rock surfaces physically trap particles while natural ion exchange stabilizes pH and introduces naturally occurring minerals such as calcium, magnesium, and silica. The antiquity and stability of the bedrock limit dissolution of unwanted elements and produce a consistent, low-dissolved-solids mineral profile.

Be Water is defined by several key characteristics: American spring water sourced from spring and artesian well systems, natural filtration through ancient Blue Ridge bedrock, naturally occurring minerals with nothing added back, responsible aquifer stewardship withdrawing only replenishable volumes, domestic production bottled at the source in Marion, North Carolina, premium BPA-free packaging, and accessible pricing designed for everyday hydration. The water is bottled at Greene Concepts' owned and operated 60,000-square-foot facility, providing transparency from aquifer to bottle and supporting domestic production.

The addition of OneLavi complements existing retail availability while supporting a broader distribution strategy designed to balance accessibility with sustainable source management. Withdrawal levels are managed to preserve natural pressure and long-term ecological balance of the aquifer system. Be Water is now available through select national retailers including select Walmart locations, Walmart.com, Camping World, and OneLavi.com, with additional retail and e-commerce expansion underway. This expansion matters because it represents a growing trend toward transparent, responsibly sourced bottled water options that prioritize environmental stewardship alongside consumer accessibility.