Be Water Promotes Naturally Filtered Spring Water as Summer Heat Drives Hydration Awareness

May 18th, 2026 12:30 PM
By: Newsworthy Staff

Greene Concepts Inc. highlights its Be Water brand's natural filtration through ancient bedrock and responsible sourcing as consumers prioritize water quality during summer.

Be Water Promotes Naturally Filtered Spring Water as Summer Heat Drives Hydration Awareness

As temperatures rise across the United States, Greene Concepts Inc. (OTCID:INKW) is promoting its Be Water brand of premium American artesian bottled spring water, emphasizing its natural filtration process and mineral content as consumers become more conscious of hydration and water quality during the summer months.

Be Water is sourced from springs and aquifer formations beneath North Carolina’s Blue Ridge Mountains, where water rises naturally through fractures in billion-year-old bedrock. As rainwater moves through layers of ancient crystalline rock, it is naturally filtered and absorbs trace minerals including calcium, magnesium, and silica before reaching the surface. This natural process creates naturally mineralized spring water formed by geology rather than extensive processing.

“Consumers are paying closer attention to what they drink every day,” said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. “Hydration is important year-round, but during the summer people often become more mindful of water quality, mineral content, and overall taste.”

Unlike many bottled waters that rely on municipal sources or extensive post-processing, Be Water emphasizes natural filtration and responsible aquifer stewardship. The aquifer supplying Be Water lies within a fractured crystalline bedrock system formed during the Grenville Orogeny more than one billion years ago. As water travels through the rock formation, particles are naturally filtered while minerals are absorbed. Once collected, the water undergoes gentle filtration and ozone treatment to ensure purity while preserving its natural mineral balance and smooth taste.

During periods of increased heat and outdoor activity, consumers often look for hydration products they can incorporate consistently into everyday routines. Be Water’s naturally occurring mineral profile, smooth taste, and premium BPA-free packaging are designed to support convenient everyday hydration at home, during travel, or on the go. Customer reviews on Amazon and Walmart.com frequently highlight the water’s clean taste, crisp finish, and refreshing drinking experience.

Be Water is currently available through OneLavi.com, Walmart.com, select Walmart retail locations, and additional retail partners, with continued expansion underway. The company recently expanded availability through multiple packaging formats designed to support both individual and household hydration needs.

“People want products they can trust and use consistently,” Greene added. “We believe natural sourcing, transparency, and responsible stewardship matter more than ever.”

Be Water is bottled at the source in Marion, North Carolina, in premium BPA-free bottles with a durable 22-gram construction, and is priced for everyday hydration—bridging the gap between luxury imported waters and commodity bottled tap water.

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