Beijing Tong Ren Tang's Student Ambassador Programme Ignites Youth Interest in Traditional Chinese Medicine

Beijing Tong Ren Tang Chinese Medicine Company Limited (BTRT) has released a new video showcasing its Hong Kong "Student Ambassador Programme for Chinese Medicine and Health Care," a youth engagement initiative designed to fuel young people's interest in Traditional Chinese Medicine (TCM) through fresh, hands-on, and inspiring experiences. Rooted in BTRT's long-standing values and supported by the brand's more than 350 years of history, the programme reflects the company's commitment to promoting Chinese medicine culture while embracing innovation to connect with the next generation.

Through immersive learning, 5G technology exploration, and community activities, BTRT aims to make TCM more accessible, relevant, and inspiring for primary and secondary school students in Hong Kong. In the programme video, which can be viewed on BTRT's YouTube channel at https://youtu.be/6LRyk_DLucA, students share how they learned about the TCM principle of "preventive treatment of disease," discovered how herbs can support daily wellness, and gained first-hand insight into the use of Chinese medicine therapies in sports recovery.

One of the programme's key strengths is its ability to shape how students perceive TCM by showing its relevance to daily life, sparking curiosity, and encouraging continued conversations with peers and elders. During visits to BTRT's Hong Kong production and R&D base, students toured the Tong Ren Tang Museum, production plant, observed the production line, and joined a hands-on workshop to experience traditional pharmaceutical craftsmanship first-hand. Students also visited BTRT's Chinese herbal garden, where they learned about the connection between Chinese medicine, nature, and wellness.

The programme also introduces students to the role of innovation in modern Chinese medicine. During a visit to the China Mobile 5G Innovation Centre Hong Kong Open Lab, students explored how 5G, AIoT, and AI can support smarter health and wellness scenarios. Back on campus, they learned how connected sensors, communications technology, and AI can be applied to Chinese herbal planting, from monitoring growth to collecting, analysing, and presenting data.

Student ambassadors also step into the community to serve as health mentors for the elderly, sharing wellness knowledge and supporting simple therapeutic activities such as Ba Duan Jin and acupoint-based care. They transform classroom learning into empathy, service, and social responsibility.

As BTRT continues to grow in the region, the company sees youth education and cultural engagement as an important part of its long-term vision. The Student Ambassador Programme has now been extended into a long-term initiative, with this year marking its second year of rollout to nurture youngsters' interest in Chinese medicine and health care. Following the strong response to last year's programme, it returns this year with its signature content, enhanced by the new "Campus Herbal Medicine Baizi Cabinet" initiative and visits to BTRT's herbal garden, where students can learn about the link between Chinese medicine and nature, as well as the wisdom of seasonal wellness and balance. Together, these additions extend the programme's impact, promote broader knowledge-sharing, and support the passing on of Chinese medicine culture across the campus community.

Guided by the vision of "Inheriting Traditional Chinese Medicine, Inspiring a Smarter Future," BTRT remains committed to passing on the wisdom of Chinese medicine in ways that resonate with younger generations, while contributing its unique strengths to global health development. For more information about BTRT, visit https://cm.tongrentang.com.