BEK TV Launches Nationwide Bowling Coverage with 'Headliners Bowling Series'

BEK TV, in collaboration with JMar Entertainment, is set to revolutionize bowling coverage with the launch of its comprehensive nationwide broadcast of professional and amateur bowling tournaments. The initiative aims to showcase both professional and small-market bowlers, bringing the excitement of the sport to a broader audience.

The inaugural broadcast of the 'Headliners Bowling Series' is scheduled for Sunday, August 18th, at 6 p.m. CT, live from Sioux Falls, SD. The event will feature top Professional Bowling Association (PBA) players, including Marshall Kent, Kris Prather, Kevin McCune, Keven Williams, and Zack Wilkins, among others. BEK TV will air the Step Ladder Finals of the 'Farmers Union Insurance Midwest Open Championships' from Eastway Bowl.

Following the Sioux Falls event, the tournament will move to Moorhead, MN, where BEK TV will broadcast the Step Ladder Finals on Sunday, August 25, at 6 pm CT. Each 'Headliners Bowling Series' broadcast will be preceded by a half-hour program called 'Frame by Frame,' also presented by JMar on BEK TV.

Jordan Hassler, Chief Operating Officer of BEK TV, expressed enthusiasm about the partnership, stating, 'We are excited to partner with JMar Entertainment to bring these high-caliber bowling events to our viewers each week. Our commitment to delivering diverse and engaging content is stronger than ever, and we are proud to provide a platform that elevates the sport of bowling.'

Jay Fettig, Co-Owner of JMar Entertainment, highlighted the significant interest in bowling, noting that with 1.4 million league bowlers in the United States, it is the largest participatory sport in the country. JMar Entertainment aims to redefine bowling by making tournaments not just about competition, but also a fun and entertaining experience for everyone.

This new bowling coverage represents a significant development in sports broadcasting, potentially increasing the visibility and popularity of bowling. By showcasing both professional and amateur tournaments, BEK TV and JMar Entertainment are creating opportunities for bowlers at various levels and bringing attention to a sport that has a large but often overlooked fan base.

Viewers can watch 'Frame by Frame' followed by the 'Headliners Bowling Series' live and on demand on the BEK TV+ App. Notably, a portion of each subscription will directly support youth bowling initiatives and scholarships, investing in the future of the sport.

The partnership between BEK TV and JMar Entertainment goes beyond just broadcasting tournaments. JMar Entertainment, founded by 9-time PBA Tour champion Marshall Kent and PBA50 bowler Jay Fettig, aims to transform bowling into an exciting entertainment experience. Their events blend high-caliber bowling tournaments with vibrant block party elements, including inflatable for kids, beer gardens, music, food, and games, creating a festive atmosphere that appeals to all ages.

This innovative approach to bowling events could potentially attract a wider audience to the sport, providing economic opportunities for athletes, bowling centers, supporting businesses, and communities. By combining high-level competition with festive atmospheres, JMar Entertainment aims to captivate both participants and spectators alike.

The launch of the 'Headliners Bowling Series' on BEK TV marks a significant step in bringing bowling to the forefront of sports entertainment. It not only provides a platform for professional and amateur bowlers but also aims to create a more engaging and inclusive bowling experience for viewers and participants of all ages.