Benchmark Appoints James Wesseldyk as Vice President of Communications to Bolster Investor Engagement

Benchmark has appointed James Wesseldyk as Vice President of Communications, the company announced today, as it continues expanding its investor communications and capital formation initiatives. Wesseldyk brings a background in real estate investing, mortgage origination, and residential construction to the role, offering firsthand industry experience as Benchmark continues growing its investor base and increasing awareness around passive private real estate investment opportunities.

“James brings something most communications hires don’t have, firsthand knowledge and experience in the field,” said Matthew Fox, Chief Executive Officer of Benchmark Companies. “He’s been on job sites, he’s written mortgages, he’s invested his own capital, and he understands what it takes to create value in this asset class. That perspective matters when communicating with investors.”

Benchmark’s continued communications expansion comes as the company focuses on strengthening investor engagement and supporting future growth initiatives tied to passive real estate investment and capital raising activities. Benchmark is currently conducting a Regulation A+ capital raise of up to $50 million, with a minimum investment of $1,000. The offering is currently open to both accredited and non-accredited investors.

“This hire reflects where Benchmark is headed,” said Todd Harding, Chief Financial Officer of Benchmark. “We’re continuing to grow our investor relationships, and we want our communications to reflect the same rigor, clarity, and professionalism we bring to our investment strategy.”

Before joining Benchmark, Wesseldyk spent several years as a loan originator, investing in real estate and building residential homes throughout the Grand Rapids area. His appointment signals Benchmark’s commitment to deepening investor trust and expanding its reach in the passive real estate investment market.

The move underscores the importance of domain expertise in investor communications, particularly as the company seeks to attract a broader investor base through its Regulation A+ offering. By hiring a professional with direct experience in real estate transactions and construction, Benchmark aims to bridge the gap between complex investment strategies and investor understanding.

Benchmark Companies is a West Michigan-based real estate investment company focused on providing qualified investors access to professionally managed real estate opportunities. The company specializes in real estate investment strategies designed to create long-term value and current income through disciplined acquisition, development, and asset management.