Better Pets Advances in Pet Wellness Market with Regulatory Approvals and AI Platform Launch

Ultrack Systems Inc. announced significant progress by its subsidiary Better Pets in 2025, highlighting regulatory, branding, and digital transformation achievements that position the company for expansion in 2026 as the global pet wellness industry continues to grow. The company has officially launched its new AI-powered interactive website at https://mybetterpets.com, designed to educate pet owners, provide interactive guidance for pet care selection, enhance direct-to-consumer conversion, and support scalable e-commerce growth. This digital interface reflects the brand's commitment to combining regulated pet wellness products with modern consumer engagement technology.

According to research from Grand View Research, Fortune Business Insights, and Euromonitor International, the global pet care market is projected to exceed $250 billion by the end of the decade, driven by increased pet humanization, premiumization, and rising demand for regulated wellness products. Within this expansion, topical care and health-support categories are among the fastest-growing segments in regulated markets including Canada and the United States. Better Pets confirmed ownership of more than seven formulations during 2025 and strategically narrowed its commercialization focus to Pet Balm, enabling a capital-efficient and streamlined market entry.

A major regulatory milestone was achieved when Better Health Sciences for Pets received Health Canada Veterinary Product Notification numbers for two products, validating compliance with Canadian regulatory standards and enabling lawful commercialization. Regulatory approval remains a key barrier to entry in the pet wellness sector and serves as a foundational component of long-term brand credibility. On February 9, counsel for Better Pets submitted a formal response to the United States Patent and Trademark Office regarding a previously issued Suspension Notice, with reference documentation available at https://tsdr.uspto.gov/#caseNumber=97929972&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=documentSearch. Management expects resolution in due course and does not anticipate material impact to ongoing operations.

In October 2025, Better Pets officially launched its first Health Canada–approved product, Pet Balm, transitioning from development to active commercialization. Ultrack Systems Inc. engaged Empire Media Worx as agency of record to lead a full brand modernization initiative, with multiple branding concepts validated, final packaging approved, and production-ready labeling completed. Retail-ready merchandising infrastructure, including EZ Pop countertop display units, has been developed to support high-visibility retail placement. Better Pets has advanced its hybrid distribution model combining direct-to-consumer e-commerce via https://mybetterpets.com with distributor-supported retail expansion.

Freedom Pet Supplies, representing approximately 1,800–2,000 retail locations, has agreed in principle to carry Better Pets products pending final packaging rollout. Additional operational infrastructure completed in 2025 includes distributor sell sheets, e-commerce backend implementation, and digital marketing preparation. With regulatory approvals secured and digital infrastructure launched, Better Pets enters 2026 focused on execution, with planned initiatives including launch of pre-sales campaigns, expansion of direct-to-consumer sales, digital marketing acceleration, retail placement execution, and evaluation of U.S. and EU market entry subject to regulatory approvals. Management believes the combination of regulatory compliance, AI-enabled digital infrastructure, brand modernization, retail readiness, and disciplined capital deployment positions Better Pets to participate in the accelerating global pet wellness market while driving long-term shareholder value.