Blo Blow Dry Bar Expands to Rhode Island with East Greenwich Location

Blo Blow Dry Bar, North America's original blow dry bar franchise, has established its first Rhode Island presence with a new location in East Greenwich. The facility at 1000 Division Street, Unit 64, commenced operations on October 3, with a grand opening celebration scheduled for October 16. This expansion represents significant growth for the beauty services chain and brings specialized hair and makeup services to the local market.

The East Greenwich location offers Blo's signature blow outs, à la carte add-ons, hair treatments, and expert makeup services for events and special occasions. To mark the opening, the bar introduced two limited-time promotions: a $75 founder's rate for the first 75 members of its Mane Squeeze Membership program and a special $45 blow out rate through October 16, reduced from the regular $55 price. The membership includes two monthly blow outs, discounts on additional services, and retail benefits.

Rhode Island native Maria M. Porreca owns and operates the East Greenwich location, which represents the first of three Blo locations she plans to open throughout the state. Porreca's background includes over a decade in New York City finance before returning to Rhode Island to be closer to family after her daughters were born. Her experience juggling motherhood and a demanding financial executive position highlighted the need for time-saving beauty services in her home community.

Porreca explained her motivation, stating that her years in Manhattan demonstrated the value of reliable beauty services. As someone raised around small businesses and now parenting six-year-old twins, she aimed to create a space where guests could decompress and build confidence. The Unit 64 location holds personal significance, as Porreca's Blo journey began years ago on 64th Street in New York.

Blo Blow Dry Bar emphasizes creating inclusive spaces where people of all ages, ethnicities, and orientations feel welcomed and represented. The company focuses on self-care and wellness through sophisticated design combined with energetic environments. Expertly trained stylists provide consultations seven days a week, offering five signature hair styles ranging from sleek straight to bouncy curls, plus customized looks including updos and braids. Additional information about services and booking is available at https://blomedry.com/blo-east-greenwich/.

The East Greenwich bar operates Monday through Wednesday from 9 a.m. to 6 p.m., Thursday through Saturday from 9 a.m. to 7 p.m., and Sunday from 10 a.m. to 2 p.m. Early morning and late evening appointments are available from 7 a.m. to 9 a.m. and 7 p.m. to 9 p.m. for clients with demanding schedules. This flexibility addresses the needs of busy professionals and parents seeking convenient beauty services. The company's broader information can be found at https://www.blomedry.com.

Since launching in Canada in 2007, Blo has grown to over 165 locations across the United States and Canada, evolving from its original "no cuts, no color" concept to include makeup services, membership programs, and retail products. The East Greenwich opening continues this expansion trajectory while bringing specialized beauty services to Rhode Island residents who previously lacked access to such dedicated blow dry bar facilities.