Blo Blow Dry Bar Expands to Southwest Las Vegas with Family-Owned Location

Blo Blow Dry Bar, North America's original blow dry bar franchise, will open its newest location on September 19 in Southwest Las Vegas at 7385 S. Rainbow Blvd. The new bar offers five signature hairstyles, à la carte options, various hair treatments, five signature makeup looks, and a new section of customized styles. For a limited time, the location provides a founder's rate for its Mane Squeeze Membership, including two monthly blowouts for $80, $5 off additional services, and 10% off retail products.

The bar is owned and operated by local entrepreneurs Azure White, Jeremy White, and Bailee Read, a family team combining expertise in beauty, hospitality, and marketing. Azure, a hairstylist with over 30 years of experience who transitioned to real estate, initiated the concept. Jeremy brings decades of hospitality experience from working with major brands like MGM and Caesars, while Bailee contributes marketing knowledge from companies including BMW and HBO Max. Their deep community connection underscores the importance of local business ownership in economic development.

Azure White emphasized the personal significance, stating, "Las Vegas is where I was raised, where I made a career, and where I raised my family. I have so much love for this city, and getting to bring a business that I believe strongly in is such a privilege." The opening celebration features discounted blowouts at $50 from September 19-25 and a "Bring a Bestie" promotion with free head massages for both guests when booking together from September 19-30.

Blo Blow Dry Bar focuses on creating an inclusive environment welcoming people of all ages, ethnicities, and orientations, emphasizing self-care and wellness. Expertly trained stylists provide consultations seven days a week, with services ranging from sleek and straight styles to bouncy curls, updos, and braids. Makeup artists are available to help guests prepare for any occasion. Operating hours are Monday-Friday 9 a.m.–6 p.m., Saturday 8 a.m.–6 p.m., and Sunday 9 a.m.–5 p.m. For more information, visit https://blomedry.com/blo-las-vegas-southwest/.

Since launching in Canada in 2007 with a "no cuts, no color" concept focused solely on blowouts, Blo has grown to over 165 locations across the U.S. and Canada. The brand has expanded to include makeup services, membership programs, and retail products, reinforcing its mission to enhance community well-being through beauty services. This expansion into Southwest Las Vegas not only increases accessibility to professional grooming but also supports local entrepreneurship and economic vitality in the region.