Blo Blow Dry Bar Opens in Dunwoody, Creating Space for Women's Self-Care and Community Upliftment

Blo Blow Dry Bar, North America's original blow dry bar franchise, will open its newest location in Dunwoody on September 12, 2025, bringing specialized beauty services and a mission-driven approach to women's self-care. The new bar at 4511 Olde Perimeter Way will offer five signature hair styles, a la carte options, various hair treatments, five signature makeup looks, and a brand-new section of customized styles to provide endless inspiration for clients. For a limited time, the location will offer a founder's rate for its signature Mane Squeeze Membership that includes two blowouts monthly for $80, $5 off additional services, and retail discounts.

Local entrepreneur and Atlanta native Jasmine Budhwani owns and operates the new establishment, bringing her business acumen from previous ventures in banking, gas stations, grocery stores, and hotels to the beauty sector. Her inspiration came after experiencing Blo Blow Dry Bar in Houston, where she walked out feeling amazing, beautiful, confident, and genuinely appreciated. That moment stayed with her, motivating her to bring the same experience to women in her community. As a new mother herself, Budhwani deeply understands the need for self-care and is passionate about making it accessible to working-class women.

The Dunwoody location represents more than just a beauty destination—it will serve as a space where hardworking women can prioritize themselves while creating 10-15 new local jobs. This marks the first of three Blo locations Budhwani plans to open across Georgia, demonstrating significant investment in local economic development. With a strong desire to give back, she is actively seeking partnerships with female-focused charities, women's support organizations, and community initiatives, recognizing that many women spend their lives caring for others and deserve to be celebrated.

Blo Blow Dry Bar cultivates a sophisticated yet fun environment where people of all ages, ethnicities, and orientations are welcomed and made to feel gorgeous. Expertly trained stylists are available seven days a week for consultations, offering services from sleek and straight styles to bouncy curls, updos, and braids. The brand has evolved since opening its first location in Canada in 2007, growing to over 165 locations across the U.S. and Canada while adding makeup services, membership programs, and quality retail products. For more information about the brand's mission and services, visit https://blomedry.com.

To celebrate the opening, guests can take advantage of special offers including discounted blowouts at $45 from September 12 to October 12 and VIP complimentary services for feel-good upgrades. The business operates Monday through Friday from 9 a.m. to 6 p.m., Saturday from 9 a.m. to 7 p.m., and Sunday from 10 a.m. to 5 p.m., providing consistent accessibility for community members seeking quality beauty services and self-care opportunities.