Bluebox Smart Ice and Water Partners with Trevelino/Keller to Launch Industry's First Ice-as-a-Service Model

Bluebox Smart Ice and Water has selected Trevelino/Keller to support the launch of the packaged ice industry's first on-premise ice and water vending solution operating as an Ice-as-a-Service enterprise. The partnership aims to modernize the traditional ice distribution model that has long burdened retailers with costly inefficiencies including late or missed deliveries, damaged products, theft, and bulky freezers that occupy valuable retail space.

Trevelino/Keller's comprehensive scope of work includes developing and executing a strategic launch plan, securing consistent media coverage, providing growth marketing support for lead generation, and managing Bluebox's social media channels with engaging content. The agency, known for its success in elevating brands and driving measurable results, will implement a multi-channel strategy combining PR and growth marketing efforts including earned and paid media, content development, SEO, and lead generation.

Ben Gaskill, CEO of Bluebox Smart Ice and Water, emphasized the strategic importance of this partnership, stating that Trevelino/Keller's experience launching brands that challenge traditional business models made them the ideal choice. The relationship is expected to generate more leads, increase online visibility, and position Bluebox's leadership team as industry experts while amplifying reach to key decision makers in the convenience store industry and beyond.

The Bluebox Ice-as-a-Service approach fundamentally changes the retail ice model by removing upfront costs, equipment purchases, and maintenance burdens while handling delivery, installation, and servicing. Retailers earn revenue each time a customer buys ice or water without ever managing inventory, thereby maximizing their footprint for higher-margin items. The company's patented VersaVendTM dispensing technology offers enterprises a revenue share model that's scalable, self-serve, space-neutral, virtually labor-less, and eco-friendly 24/7 vending solution.

Dean Trevelino, co-CEO of Trevelino/Keller, drew parallels between Bluebox's disruptive approach and the agency's previous work with Carvana in 2012, noting that both companies aimed to transform traditional industries through innovation. The Ice-as-a-Service model represents a significant shift in how convenience stores and grocery stores sell ice, ultimately changing the way consumers purchase ice products while addressing long-standing industry challenges.