Brightspeed Partners with MyBundle to Enhance Streaming Options for Fiber Internet Customers

Brightspeed, the fourth largest fiber broadband builder in the United States, has announced a significant enhancement to its service offerings by launching the MyBundle platform for its fiber internet customers. This strategic move is designed to provide Brightspeed users with expanded television choices and improved value in the evolving landscape of video consumption.

The partnership between Brightspeed and MyBundle, a leading online platform that connects consumers, streaming services, and broadband providers, introduces several key features to Brightspeed's service portfolio. Central to this collaboration is the deployment of Find My Bundle, a personalized recommendation tool that has received critical acclaim for its ability to help users navigate the complex streaming marketplace.

Steve DeCaspers, Brightspeed's Vice President of Marketing, emphasized the importance of this integration, stating, "Our state-of-the-art multi-gig-speed fiber network has reached more than 1.2 million homes and businesses and counting, and now the launch of MyBundle will help more of those households transition from their current TV service provider to streaming with Brightspeed Fiber Internet." This initiative is particularly timely as consumers increasingly shift away from traditional cable services towards streaming alternatives.

The collaboration also brings MyBundle's suite of marketing tools and educational resources to Brightspeed customers. These resources are designed to assist users in making informed decisions about their streaming options, a crucial benefit in an industry known for its rapid changes and diverse offerings.

A key component of this new offering is the co-branded version of MyBundle's mobile app, now available to Brightspeed Fiber Internet customers. This app streamlines content search and provides personalized recommendations, enhancing the overall streaming experience for users who have already adopted streaming services.

MyBundle's Co-Founder and CEO, Jason Cohen, expressed enthusiasm about the partnership, highlighting the platform's ability to serve a wide range of demographics. "MyBundle is perfectly suited to work with broadband leaders serving a wide range of demographics and we are thrilled to share news of our launch with Brightspeed," Cohen said. He also noted that MyBundle now partners with 250 broadband providers, serving over 13 million households in the United States.

The Find My Bundle feature, a cornerstone of this new offering, is a free tool that guides customers through selecting streaming TV options tailored to their specific needs. It considers factors such as live local channels, news, and sports preferences to recommend the most cost-effective and straightforward streaming alternatives.

Additionally, the recently launched MyBundle mobile app offers users a centralized platform to manage their watchlists, access synopses, ratings, and trailers, and easily find where to watch their desired content across various streaming services.

This partnership marks a significant step in Brightspeed's efforts to enhance its service offerings beyond high-speed internet. With a network capable of serving more than 6.5 million homes and businesses across 20 states, Brightspeed is positioning itself as a comprehensive connectivity solution provider in the digital age.

As the streaming landscape continues to evolve, partnerships like this between broadband providers and streaming platforms are likely to become increasingly common, offering consumers more integrated and user-friendly options for their entertainment needs. For Brightspeed customers, this collaboration promises a more seamless transition into the world of streaming, potentially leading to cost savings and a more tailored viewing experience.