Brighty Secures $10 Million to Expand Crypto Payment Solutions in Europe and UK

Brighty, a Swiss-based digital finance platform, has successfully secured $10 million in funding from Futurecraft Ventures to expand its crypto payment solutions across Europe and the United Kingdom. This significant investment underscores the growing demand for seamless integration of cryptocurrency into everyday financial transactions and highlights the potential for blockchain technology to revolutionize traditional banking services.

The platform offers a unique combination of traditional digital banking features with the innovative capabilities of stablecoins and decentralized finance. Brighty provides users with European IBAN accounts and VISA cards, both physical and digital, alongside custodial addresses in popular blockchain networks such as Ethereum, Tron, Polygon, and Arbitrum. This integration allows customers to effortlessly exchange cryptocurrencies for fiat currencies, including Euro, USD, and GBP, and use these funds for various purposes, from peer-to-peer transfers to online and offline purchases.

One of Brighty's standout features is its utilization of decentralized finance protocols to offer daily rewards of up to 5% APY on stablecoin card balances. This approach not only provides users with a competitive yield on their holdings but also introduces them to the benefits of decentralized finance in a user-friendly manner. The platform's focus on safety and accessibility makes it an attractive option for individuals looking to enter the crypto economy with reduced risk.

The funding comes at a crucial time when the number of digital nomads is projected to surpass 60 million by 2030. Brighty's services are particularly well-suited for this growing demographic, as well as remote workers in the Web3 sector, due to the platform's ability to facilitate cross-border transfers and remittances efficiently. The company's business-oriented solutions, including dedicated crypto exchanges and payout systems for companies, further demonstrate its commitment to addressing the evolving needs of the modern workforce.

Roger Buerli, CEO and Co-Founder of Brighty, emphasized the platform's mission to simplify crypto payments in real-world scenarios, noting the increasing adoption of cryptocurrency for everyday spending in Europe and the UK. This trend aligns with the growing acceptance of digital assets for various financial transactions, including business dealings, funding rounds, and salary payments.

Brighty's comprehensive suite of services extends beyond basic crypto-to-fiat conversions. The platform supports a wide range of payment methods, including bank transfers, card payments, and integrations with popular services like Binance and various e-wallets. Additionally, Brighty offers interest-earning opportunities on user balances, with free deposits and withdrawals, making it an attractive option for those looking to maximize their crypto holdings.

For businesses and crypto communities, Brighty provides specialized solutions such as stablecoin wallets, custom token listings, and branded staking accounts with cashback features. The platform also incorporates AI-driven investment management, offering data-driven strategies across diverse portfolios, including sectors like Momentum, Industrial, Nasdaq, S&P 500, Energy, Real Estate, and Dividends.

As cryptocurrency continues to gain mainstream acceptance, platforms like Brighty play a crucial role in bridging the gap between traditional financial systems and the emerging digital economy. The $10 million funding round not only validates Brighty's approach but also signals growing investor confidence in the potential of crypto-integrated financial services. As the company expands its presence in Europe and the UK, it is poised to contribute significantly to the broader adoption of cryptocurrency in everyday financial transactions, potentially reshaping how individuals and businesses interact with money in the digital age.