Bulqit Introduces Ongoing Home Services as a New Homebuyer Incentive Category

As homebuilders continue to explore creative incentives to attract buyers in a competitive market, Bulqit has introduced a new category: ongoing home services. Instead of one-time upgrades or discounts at closing, the platform allows builders to offer new homeowners immediate access to professionally managed recurring services such as lawn care, pool maintenance, pest control, window cleaning, and pressure washing through a single technology platform.

A recent Builder Magazine feature highlighted how builders are increasingly using lifestyle-focused incentives, including free pools, golf carts, and travel reimbursements, to differentiate themselves. Bulqit believes the next evolution will be recurring homeownership value. "The industry has moved from simply reducing mortgage costs to improving the homeowner experience," said Keegan Bonebrake, Founder and CEO of Bulqit. "We believe recurring home services represent the next logical step because they continue delivering value long after move-in day."

Bulqit's neighborhood-based marketplace organizes homeowners into localized service groups, allowing licensed service providers to optimize routes and reduce travel time, leading to competitive pricing. This approach minimizes the financial impact for builders while providing meaningful benefits to buyers. Inc. explained the model in a recent article by Howard Tullman, highlighting the business benefits of building community.

Industry observers note that today's buyers increasingly value convenience and lifestyle. Builder Magazine showcased incentives ranging from complimentary backyard pools to rooftop decks, demonstrating a shift toward experience-driven offerings. Bulqit sees recurring home services fitting naturally into this trend. Instead of a one-time item, new homeowners can enjoy coordinated services immediately after closing, managing multiple services through a single platform.

The concept also aligns with master-planned communities, where professionally coordinated services can improve neighborhood consistency and simplify property maintenance. Bulqit is currently launching with homebuilder, HOA, and service provider partnerships across several high-growth Sunbelt markets and expects recurring home services to become an increasingly common component of builder incentive programs.