California Tortilla Celebrates Shark Week with Unique Promotion

California Tortilla is celebrating Discovery Channel's Shark Week with a special promotion that combines fun, food, and nostalgia. Starting July 23, customers purchasing a fish taco will receive a free Shark Fin Hat, available in-store while supplies last. Those who wear the hat back to the restaurant by the end of the month will get a free fish taco with any purchase. Additionally, customers who post a photo wearing the hat on social media and tag @caltort will receive a free taco added to their Burrito Elito account.

Keith Goldman, President & CEO of California Tortilla, expressed excitement about the promotion, highlighting its alignment with the brand's commitment to bold food and memorable experiences. This initiative is part of the brand's 30th-anniversary celebrations, aiming to bring back beloved promotions that reflect its unique identity. California Tortilla has consistently engaged its customers with innovative offers, from Pop-Tart giveaways to its Wall of Flame hot sauce bar, reinforcing its position as a leader in the fast-casual dining experience.

For those interested in joining the Burrito Elito loyalty program, more information is available at https://CaliforniaTortilla.com, offering points for purchases, exclusive freebies, and updates on the latest offers.