California Tortilla Launches CalTort Games Promotion with Mystery Rewards

California Tortilla has launched the CalTort Games, a limited-time promotion running from February 6 to February 22 that brings a competitive winter sports theme to its restaurant experience. The promotion allows Burrito Elito loyalty program members to earn one mystery reward per day with any qualifying purchase of $1 or more, adding an element of surprise and gamification to customer visits. Each reward appears instantly and remains valid for seven days, providing incentive for guests to return within that timeframe to redeem their prize.

The promotion is designed to capitalize on the seasonal excitement surrounding winter athletic competitions while driving engagement with California Tortilla's loyalty program. Guests can participate by ordering through the California Tortilla app, online, or in-store and linking their purchase to their Burrito Elito account. Those using the app with push notifications enabled receive immediate notification of their reward, creating a seamless digital experience. The company emphasizes that rewards are only issued on transactions with additional spend beyond the initial qualifying purchase, maintaining what it describes as a fair and flavorful promotional structure.

California Tortilla has made the promotion available at all of its locations, bringing what the company calls a "go-for-the-gold" spirit to February dining. The promotion serves multiple business objectives simultaneously: it encourages trial of the loyalty program, drives repeat visits through the seven-day redemption window, and creates social media buzz around the winter games theme. For customers not yet enrolled in Burrito Elito, the promotion provides a clear incentive to join the free program, which offers points for every dollar spent along with exclusive offers and promotions.

The company directs interested customers to its website at https://CaliforniaTortilla.com for more information about locations and menu offerings. California Tortilla, which has operated since 1995, has built its reputation on what it describes as "California-style" Mexican food with bold flavor profiles and fresh ingredients. The CalTort Games promotion represents the latest in a series of marketing initiatives aimed at differentiating the brand in the competitive fast-casual segment while strengthening customer relationships through its loyalty program.