Christina Parsons Appointed Chief Intelligence Officer at United Franchise Group

United Franchise Group has announced the appointment of Christina Parsons as its new Chief Intelligence Officer, a role in which she will shape strategic direction and execute the company's vision for data-driven integrations. Parsons will oversee point-of-sale systems, advertising platforms, and AI-powered tools designed to improve decision-making and performance across marketing and sales functions. Her responsibilities will support both internal franchise development efforts and the company's extensive network of more than 1,800 franchisees operating globally.

Ray Titus, Founder and CEO of United Franchise Group, highlighted Parsons' previous collaboration with the company as a vendor partner and her recent in-depth business analysis work. "We're now thrilled to officially welcome her to the UFG family on a permanent basis," Titus stated. "Her critical thinking and analytical expertise working with multi-unit franchise brands paired with her in-depth knowledge of our company will be a tremendous asset to our brands and franchisees." This appointment signals UFG's commitment to leveraging advanced analytics and technology to drive franchisee success and operational efficiency.

Parsons brings more than twenty years of digital marketing experience to the position, having supported national brands across multiple industries. Before joining United Franchise Group, she served as Executive Vice President of Marketing and Creative Strategy at Marketing.com, a role she assumed following the acquisition of DAS Group—a digital marketing company she founded and led as president. During her tenure at DAS Group, Parsons supported UFG and its franchise brands as a longtime agency partner, giving her substantial familiarity with the organization's operations and challenges.

"I understand the challenges franchisors face when scaling and launching campaigns," Parsons explained. "My history working with UFG positions me to hit the ground running and implement strategies that capitalize on opportunities uncovered through search, attribution, customer modeling, and predictive sales analytics." Her appointment reflects the growing importance of data intelligence in the franchising sector, where integrated systems and predictive analytics can significantly enhance marketing effectiveness and sales performance.

The move comes as United Franchise Group continues to expand its global footprint across more than 80 countries. With a portfolio that includes brands like Signarama, Fully Promoted, Transworld Business Advisors, and food concepts under Big Flavor Brands such as The Great Greek Mediterranean Grill and Graze Craze, the company's investment in intelligence leadership demonstrates a strategic focus on supporting franchisees through technological advancement. Parsons' background in digital marketing and analytics positions her to drive initiatives that could improve franchisee profitability and operational consistency across diverse markets. For more information about United Franchise Group and its affiliated family of brands, visit https://www.UnitedFranchiseGroup.com.