CleverTap Named Leader in Gartner's 2026 Personalization Engines Magic Quadrant

CleverTap has been positioned as a Leader in Gartner's 2026 Magic Quadrant for Personalization Engines, according to an announcement from the customer engagement platform. The evaluation was based on specific criteria analyzing the company's overall completeness of vision and ability to execute. This recognition underscores the progress CleverTap is making alongside customers dedicated to delivering relevant, responsible, and effective personalization solutions.

The company's approach centers on hyper-personalization individualized to each customer, built around agentic AI capabilities from CleverAI™ designed to deliver "Experience of One" through 1:1 engagement at scale. The CleverAI™ Decisioning Engine plays a central role in interpreting customer intent, enabling brands to connect customers with the right message on the right channel at the right moment. Combined with a comprehensive suite of personalization capabilities, these tools are reportedly helping brands drive measurable outcomes, including up to 35% higher conversion rates across key use cases in industries like financial services, retail, ecommerce, media, telecom, and others.

At the core of this approach is CleverAI™, the enterprise-grade agentic intelligence and decisioning engine designed for autonomous real-time orchestration that enables continuous experience optimization across the customer lifecycle. This focus on unified intelligence, real-time decisioning, and scalable hyper-personalization has contributed to the company's broader market momentum. Anand Jain, Co-founder and Chief Marketing Officer at CleverTap, stated that the positioning in the Leaders Quadrant confirms the company's capability to help customers improve business outcomes with CleverAI™ power. The company continues to innovate while executing its product roadmap, delivering what it describes as a revolutionary AI-First Customer Engagement Platform that will change the martech and customer engagement industry.

Gartner's analysis, detailed in the "Magic Quadrant for Personalization Engines" report by Penny Gillespie, Jason Daigler, Michael Ro, and Ross Cosner dated February 3, 2026, provides evaluation of various provider offerings. Readers can view a complimentary copy of the Magic Quadrant report to learn more about CleverTap's strengths and cautions at https://www.gartner.com/en/documents/archive. Gartner emphasizes that its publications consist of opinions and should not be construed as statements of fact, and the research firm does not endorse any company, vendor, product, or service depicted in its publications. The recognition comes as personalization engines become increasingly critical for brands seeking to maximize customer lifetime value through meaningful engagement across multiple channels and touchpoints.