Club Cruise™ Earns "Best Travel Agency – Best of the Best 2025" in Regional Readers' Choice Awards

Club Cruise™ announced it has been awarded "Best Travel Agency – Best of the Best 2025" by regional newspaper readers, a community-voted honor recognizing the agency's long-standing reputation for trusted travel planning and client care. During year-end holiday celebrations, Jef Huber and Amanda Huber accepted the official plaque and golden award on behalf of the Club Cruise™ team—marking a proud close to 2025 and reflecting the loyalty of travelers who continue to choose local expertise and accountability.

"An award voted on by the community means everything," said Jef Huber, President of Club Cruise™. "Trust still matters in travel. We're grateful to the clients and neighbors who rely on our team, and we take that responsibility seriously—every trip, every traveler, every time." This recognition underscores a significant trend in the travel industry: despite the proliferation of online booking platforms, many consumers still value personalized service, accountability, and the human touch that established local agencies provide. The award serves as a counter-narrative to the assumption that digital disruption has entirely displaced traditional travel advisors, instead highlighting a sustained demand for expertise that reduces client stress and avoids common booking pitfalls.

Founded in 1991, Club Cruise™ has served Northern California and nationwide travelers for decades, evolving from early cruise specialists into a full-service travel agency. The agency's longevity and adaptation are noteworthy, having witnessed the cruise industry's dramatic transformation firsthand. As CLIA members since 1991, Club Cruise™ has operated through an era where CLIA reporting shows the industry has grown from approximately 4+ million passengers in 1991 to 40+ of millions annually. This growth reflects cruising's rise into one of the world's most popular vacation categories, and agencies like Club Cruise™ that have navigated this expansion are positioned as repositories of institutional knowledge.

The implications of this community-voted award extend beyond a single agency's success. It signals a broader consumer preference for reliability and high-touch service in an often impersonal travel market. Looking ahead to 2026, Club Cruise™ is continuing to expand its cruise planning platform through the Viking Store by Club Cruise™, led by top Viking specialist Heather Viking. This initiative focuses on supporting travelers who want streamlined cruise planning and a higher-touch experience—especially beyond the initial booking. This move towards specialized, concierge-style service within a niche market exemplifies how traditional agencies are differentiating themselves in the modern landscape.

Club Cruise™ will also celebrate its 35th anniversary in 2026, and the team looks forward to another strong year—focused on reliability, results, and service worthy of repeat community recognition. The agency's model, which includes operating a government-authorized TSA PreCheck™ enrollment center onsite—offering added trust and convenience few travel agencies can match—demonstrates how integrating ancillary trusted services can enhance core travel planning. This award and the agency's ongoing strategy suggest that for a significant segment of travelers, the value proposition of a knowledgeable, accountable, and local advisor remains not only relevant but critically important.