Club Pilates Expands to Thailand with 20-Studio Master Franchise Agreement

Club Pilates, the largest Pilates brand globally, has signed a Master Franchise Agreement in Thailand with a commitment to open 20 studios in Bangkok, the municipality and Chonburi Province. This expansion marks the brand's 22nd international market, with the first Thai studio planned to open in Bangkok next spring. The agreement represents a significant milestone in Club Pilates' global growth strategy as demand for Pilates continues to rise worldwide.

The franchise agreement has been signed with Me In Motion Co., Ltd., led by CEO Thanayous Kositsakul and his wife Varissara Kositsakul. The couple brings more than three decades of experience operating Toyota dealerships in Thailand, along with extensive background in owning and operating international retail and franchise businesses. Their previous company, TAFF Co., Ltd., distributed leading global brands including Callaway Golf, Taylormade, Cobra-Puma Golf, Acushnet, Adidas, and Billabong, giving them deep expertise in brand development, retail, and consumer engagement in the Thai market.

Bob Kaufman, President of International at Xponential Fitness, emphasized the strategic importance of the Thai market, stating that Thailand has always been a strong, trend-setting market where Pilates is on the rise. Kaufman noted that the timing is right to launch Club Pilates in Bangkok and expressed confidence in the Kositsakuls' proven track record of building multiple global brands in Thailand. Their passion for the fitness and wellness lifestyle positions them as the ideal team to lead Club Pilates' expansion in the region.

Thanayous Kositsakul, CEO of Me In Motion Co., Ltd., highlighted the alignment between Pilates and current wellness and lifestyle trends in Thailand. He described Club Pilates as the gold standard in the industry and expressed excitement about bringing the brand's inclusive, premium fitness experience to local communities. The Kositsakuls have successfully launched multiple international brands in Thailand and see significant opportunity in introducing Club Pilates' approachable methodology to Thai consumers seeking quality fitness options.

Club Pilates continues to expand rapidly worldwide, driven by increasing global demand for Pilates as a low-impact, full-body workout that supports strength, flexibility, and longevity. The brand now operates 475 locations outside of the U.S. and Canada across Europe, Asia-Pacific, and Latin America. Club Pilates is uniquely positioned to meet this growing demand through its mission to make Pilates more accessible, approachable, and welcoming to everyone. The brand emphasizes high-quality instruction, state-of-the-art equipment, and an inclusive community atmosphere that appeals to diverse populations seeking wellness solutions. For more information about Club Pilates, visit https://www.clubpilates.com.