Club Pilates Launches Cross-Border 80s-Themed Sweepstakes to Unite Fitness Community

Club Pilates studios across the United States and Canada are preparing for the brand's signature 80s Week event, which this year expands into what the company describes as the largest Pilates throwback celebration to date. The event runs from September 25th through October 10th, 2025, featuring two separate sweepstakes designed to engage both members and instructors across North America. This coordinated effort represents a significant expansion of the brand's community-building initiatives, leveraging nostalgia to create shared experiences across its network of studios.

The public-facing "Pilates Power Move Sweepstakes" invites Pilates enthusiasts throughout the U.S. and Canada to participate by posting videos or photos of their favorite Pilates moves on social media platforms. Participants must use the hashtag #ClubPilates80sWeekSweepstakes and tag @clubpilates on Instagram or @clubpilatesnational on TikTok. Twenty winners will receive round-trip airfare to Los Angeles, hotel accommodations, VIP access to Club Pilates events, and admission to an 80s-themed roller rink party. The campaign creates a social-first storytelling approach where every entry contributes to a larger movement montage, effectively turning individual participants into part of a collective narrative. Complete details and official rules are available at https://www.clubpilates.com/ClubPilates80sSweepstakes.

Simultaneously, Club Pilates is running the "Glow & Tell Sweepstakes" exclusively for its instructors across both countries. This separate initiative requires instructors to share videos explaining their motivation for becoming Pilates instructors using the hashtag #ClubPilatesGlowAndTellSweepstakes. Ten instructor winners will receive similar prize packages including travel to Los Angeles for instructor-only events and the 80s roller rink party. This dual-sweepstakes structure demonstrates the brand's strategic approach to engaging both its customer base and internal team members, recognizing that community building requires participation from all stakeholders in the fitness ecosystem.

The cross-border nature of this event highlights Club Pilates' operational scale and its ability to coordinate simultaneous activities across multiple markets. By encouraging participation from both the United States and Canada, the company reinforces its position as a North American fitness leader while creating shared experiences that transcend national boundaries. The event timing from late September through early October allows for extended engagement periods, maximizing participation opportunities across different time zones and studio schedules. The requirement for winners to travel to Los Angeles between October 24-26, 2025, creates a culminating experience that brings together participants from diverse geographic locations.

This year's expanded 80s Week celebration represents more than just a marketing campaign—it serves as a cultural moment that amplifies authentic voices through content creation and community-driven experiences. The combination of public and instructor-focused sweepstakes creates multiple entry points for engagement, while the nostalgic 80s theme provides a unifying aesthetic that appeals across demographic segments. The event's structure, which incorporates social media participation requirements, effectively leverages modern digital platforms while celebrating retro fitness culture, creating a unique blend of contemporary marketing techniques and throwback appeal. Additional information about Club Pilates and studio locations can be found at https://www.clubpilates.com.