Club Pilates Launches National 'Every Body Club Pilates' Campaign Featuring Real Members

Club Pilates, the largest Pilates brand globally, has unveiled its first national brand campaign titled "Every Body Club Pilates," which centers on the message that "Pilates is for every BODY." This fully integrated campaign aims to reframe Pilates for contemporary culture by emphasizing strength and accessibility for individuals of all ages, body types, and experience levels. Since its inception in 2007, Club Pilates has focused on making Pilates approachable and sustainable, meeting members at their current fitness levels, whether they are new to movement, returning after a break, or training to optimize their well-being. The campaign brings this commitment to life on screen, encouraging viewers to envision themselves both using reformers and as part of the Pilates community.

The brand film premiered on ABC's The View and will air throughout the year on platforms like Good Morning America, General Hospital, and various digital, social, and broadcast channels. Additionally, the campaign will be visible out-of-home, such as at Los Angeles International Airport (LAX), ensuring it reaches people wherever they watch, scroll, or travel. At the core of the creative is Laressa Mems, a Club Pilates Master Instructor, whose presence highlights the brand's dedication to authenticity and expert-led training. The advertisement showcases a diverse cast, including genuine Club Pilates members, reinforcing the idea that every body belongs in Pilates and challenging outdated clichés while celebrating the real benefits of improved movement, progress, and community.

Amanda Croce, Chief Marketing Officer of Club Pilates, stated that the campaign reflects the brand's mission of accessibility and community, amplifying it on a national stage to demonstrate that Pilates is truly for everyone. The "Every Body Club Pilates" initiative was developed in partnership with Zambezi as the brand creative agency, bringing the platform to life across film, social, digital, audio, and out-of-home media. Exverus by Brianlabs served as the media agency of record, crafting a multiplatform strategy that engages consumers in their daily routines, from morning television shows to airport concourses and various screens. For more details, visit https://www.clubpilates.com to explore the campaign and join the movement.