Comcast Appoints Barry French as Senior VP of External Affairs for West Division
August 29th, 2024 5:00 PM
By: Newsworthy Staff
Comcast has named Barry French as Senior Vice President of External Affairs for its West Division, bringing his extensive experience in marketing, communications, and government relations to drive the company's external strategy across 13 states.
Comcast Corporation has announced the appointment of Barry French as Senior Vice President of External Affairs for its West Division, based in Denver, Colorado. This strategic move aims to strengthen Comcast's external affairs strategy across five regions and 13 states as the company continues to expand its next-generation network.
French, an award-winning global marketing and communications executive with recognized leadership in government relations, brings a wealth of experience to his new role. His appointment underscores Comcast's commitment to enhancing its brand awareness, government and regulatory affairs, and communications efforts in the western United States.
Rich Jennings, President of Comcast West Division, expressed confidence in French's abilities, citing his "excellent track record of achieving growth through brand awareness, government and regulatory affairs, and communications." Jennings also highlighted French's competitive nature and experience in leading exceptional teams as key factors in his selection.
Throughout his career, French has demonstrated a remarkable ability to drive change and deliver strong performance. He has led teams of up to 450 members across 40 countries, spanning various industries and continents. His diverse background includes roles at prominent companies such as Dell, United Airlines, and Nokia, as well as experience in the U.S. government.
Most recently, French served as the Chief Marketing and Communications Officer at Inmarsat, where he played a crucial role in facilitating the company's successful $7.2 billion sale to Viasat. Prior to that, as Chief Marketing and Communications Officer at Nokia, he significantly enhanced the company's brand value, repositioned its market presence, and contributed billions of dollars to the sales pipeline.
French's career began in political consulting, where he worked with clients in the United States and more than a dozen other countries. This experience provides him with a unique perspective on navigating complex political and regulatory landscapes, which will be invaluable in his new role at Comcast.
Academically, French holds a Bachelor of Arts degree in Political Science from Bates College and a Master's degree in International Affairs from Columbia University. His commitment to lifelong learning aligns well with Comcast's focus on innovation and adaptation in the rapidly evolving media and technology landscape.
As Comcast continues to expand its next-generation network, French's role will be crucial in shaping the company's external affairs strategy. His expertise will be particularly valuable as Comcast navigates the complex regulatory environment and seeks to strengthen its relationships with government entities and communities across the West Division.
The appointment of Barry French comes at a time when Comcast is focusing on its core strengths in broadband, aggregation, and streaming. With over 56 million customer relationships across the United States and Europe, Comcast delivers a wide range of services through its Xfinity, Comcast Business, and Sky brands.
As Senior Vice President of External Affairs, French will play a key role in communicating Comcast's vision and values to external stakeholders, while also helping to navigate the regulatory landscape in the company's western markets. His extensive experience in brand management and strategic communications will be instrumental in reinforcing Comcast's position as a leading media and technology company.
For more information about Comcast Corporation and its services, interested parties can visit www.comcastcorporation.com.
Source Statement
This news article relied primarily on a press release disributed by News Direct. You can read the source press release here,
