Community Financial Institutions Enhance Digital Engagement Through Predictive Push Notification Integration

The integration between DeepTarget and Larky provides community financial institutions with a new capability to reach account holders proactively without requiring them to open their mobile banking applications. By combining DeepTarget's predictive audience intelligence with Larky's nudge® push notification platform, banks and credit unions can deliver timely, personalized product offers and service updates directly to account holders' mobile devices. This enhanced capability strengthens digital relationships, increases product adoption and transforms everyday engagement into measurable growth.

Larky's nudge® platform empowers financial institutions to meet account holders where they are, using relevant push notifications that surface the right message at the right moment. The platform's advanced capabilities allow institutions to send contextually relevant notification campaigns that deliver seven to ten times the response rates of traditional marketing. DeepTarget's AI-driven analytics identifies which consumers should receive each message based on predictive insights and product needs. This level of personalization turns mobile notifications into a meaningful growth channel.

Gregg Hammerman, CEO of Larky, explained that with DeepTarget audiences flowing into the Larky platform, financial institutions now have the ability to proactively engage with account holders even when they are not actively using digital banking. Larky's push notification campaigns put timely, personalized messages directly in front of users, turning insights from DeepTarget into active engagement. Through this integration, financial institutions can convert proactive mobile outreach into deeper relationships, higher product usage and optimized digital traffic.

Once a notification is delivered through Larky, DeepTarget's Intelligent Revenue Automation System™ continues the journey with personalized in-app experiences, intelligent campaign sequencing and unified measurement across channels. Preetha Pulusani, CEO of DeepTarget, emphasized that in today's competitive landscape, banks and credit unions must find smarter, more proactive ways to connect with their account holders. By bringing DeepTarget's predictive insights into Larky's powerful push notification platform, community financial institutions can deliver exceptional, personalized communication that drives engagement, revenue and long-term growth.

The integration represents a significant advancement in how community financial institutions approach digital engagement. Traditional marketing methods often rely on account holders initiating contact through digital channels, but this new approach allows institutions to initiate meaningful interactions based on predictive data analysis. The combination of DeepTarget's analytics platform available at https://www.deeptarget.com/ and Larky's notification technology accessible at https://nudge.larky.com creates a comprehensive solution for financial institutions seeking to enhance their digital presence and customer relationships.

This development matters because it addresses the growing need for community financial institutions to compete with larger banks and digital-first financial services providers. The ability to deliver personalized, timely communications directly to account holders' mobile devices represents a strategic advantage in customer retention and product adoption. The seven to ten times higher response rates compared to traditional marketing methods demonstrate the effectiveness of this targeted approach, potentially transforming how community banks and credit unions engage with their customers in an increasingly digital financial landscape.